AI Search
How brands get cited by ChatGPT, Gemini, Perplexity and Google AI — generative engine optimization explained.
How AI search visibility works
Search is no longer a list of ten blue links. When someone asks ChatGPT, Gemini, Perplexity or Google’s AI Overview which PR agency to hire, or whether a brand is legitimate, the answer is assembled from sources those systems already trust: established publications, consistent business listings, and pages that state facts plainly. That shift is what this section covers.
Generative engine optimization (GEO) is the practice of earning a place in those answers. It overlaps with classic SEO, but the signals are different: entity clarity, third-party citations, structured data, and content written so a machine can lift a direct answer from it. A brand can hold page-one rankings and still be invisible to AI assistants. The articles here explain why, along with the fixes we use on client campaigns.
Start with what an AI SEO agency does differently, then read how press coverage turns into AI citations. If you want to know where your brand stands today, our AI visibility and GEO service starts with a free AI visibility scan across ChatGPT, Gemini, Claude and Perplexity, and pairs it with the guaranteed press placements that give AI systems something authoritative to cite.
Articles
AI SearchSponsored Content vs. Editorial Coverage for AI Visibility: What Brands Need to Know
What sponsored content, earned media, pay-per-click campaigns and guaranteed placements each do for AI visibility, with FTC and Google rules and the citation evidence.
AI SearchBest AI Visibility and GEO Agencies and Tools in 2026: An Independent Comparison
Independent comparison of AI visibility monitoring tools, GEO agencies, Linkby and PR placement services, with verified pricing and which fits your business.
AI SearchHow to Get ChatGPT to Recommend Your Local Business (and Show Up in Google AI Mode)
How to get ChatGPT to recommend your local business: complete your Google and Bing profiles, earn reviews, get local press, and keep business data consistent.
AI SearchAnswer Engine Optimization Checklist: 20 Checks to Run Before You Publish
Answer engine optimization checklist: 20 pre-publish checks, from an answer-first intro and question headings to author entity, citations and AI crawler access.
AI SearchWikipedia, Wikidata and AI Answers: Entity SEO for Brands and Executives
Wikidata SEO explained: how Wikidata, Wikipedia, the Knowledge Graph, schema sameAs and consistent profiles feed AI answers, and how to build an item correctly.
AI SearchReddit and AI Answers: Why Reddit Shapes What ChatGPT Says About Your Brand (and How to Respond Without Astroturfing)
Reddit AI search explained: why Reddit threads shape what ChatGPT, Perplexity and Google AI say about your brand, and how to respond without astroturfing.
AI SearchAI Visibility Tools and Metrics: How to Measure Whether AI Assistants Mention Your Brand
AI visibility tools track how often ChatGPT, Gemini, Perplexity and Google AI mention or cite your brand. The metrics, a spreadsheet method, and tool coverage.
AI Searchllms.txt Explained: What It Is, Whether AI Search Engines Use It, and How to Add One
llms.txt is a proposed Markdown file that gives AI systems a curated index of your site. No major AI engine confirms using it. What it is and how to add one.
AI SearchHow ChatGPT and Perplexity Choose Their Sources (and How to Become One)
How does ChatGPT choose its sources? It retrieves live web results, filters them with its own selection layer, and cites what answers cleanly. How to be cited.
AI SearchHow to Rank in Google AI Overviews and AI Mode: What Google Actually Pulls From
How to rank in Google AI Overviews and AI Mode: what Google pulls from, how query fan-out works, the content that gets cited, and the off-site signals.
AI SearchWhat Is Generative Engine Optimization (GEO)? Definition, How It Works, and How It Differs From SEO
Generative engine optimization (GEO) is the practice of making a brand visible inside AI-generated answers. What it is, how it differs from SEO, and what works.
AI SearchWhat Does ChatGPT Say About Your Company? Audit and Fix It
What does ChatGPT say about your company? Run a 12-prompt audit across ChatGPT, Gemini, Perplexity, Claude and AI Mode, then fix the sources.
AI SearchBrand Mentions vs Backlinks: What Matters for AI Answers?
Brand mentions vs backlinks for AI search: Ahrefs, Muck Rack and 5WPR data show mentions in trusted outlets predict AI visibility; links still feed Google.
AI SearchHow Press Coverage Gets Your Brand Recommended by ChatGPT
How do you get ChatGPT to recommend your business? Earned press is 84% of AI citations; press releases barely register. A 7-step plan and per-engine data.
AI SearchWhy Strong SEO No Longer Guarantees AI Answer Visibility
See why SEO rankings alone do not secure AI answer visibility and how a generative engine optimization agency builds authority with trusted press
AI SearchWhat an AI SEO Agency Does Differently in 2026
What an AI SEO agency does differently in 2026: optimizing for ChatGPT, Gemini and Perplexity answers as well as Google rankings, and how results get tracked.
AI SearchGenerative Engine Optimization Agency: How GEO Campaigns Work
How a generative engine optimization agency runs GEO campaigns — audit, content and schema, press citations, and prompt tracking across AI assistants.
AI SearchDigital PR Services That Earn Links, Coverage and AI Citations
Digital PR services combine media placements, link building, and content strategy so your brand earns coverage, rankings, and citations in AI answers.
AI SearchBrand Authority Building: The Press-SEO-AI Flywheel Explained
Brand authority building explained: how press coverage, SEO and AI search visibility reinforce each other in one flywheel your brand can start today.
AI SearchAI Visibility Agency: Getting Your Brand Recommended by ChatGPT and Gemini
How an AI visibility agency helps your brand get mentioned by ChatGPT, Gemini and Perplexity — the signals AI weighs, what's trackable, and what's guaranteed in writing.