53 published campaigns

Case Studies: Published PR, Reputation and Brand Campaigns

Viral Spike Marketing is a national digital PR and marketing agency based in New Jersey, working with clients nationwide since 2020. This page lists 53 client campaigns we have published on our site, drawn from the project archive: 39 public relations, reputation management and brand campaigns, and 14 music campaigns. Between them they name 136 distinct outlets, from Forbes, USA Today and the New York Post to Billboard, The Source and local TV news. Where a live article is linked you can read the placement yourself; where it is not, the screenshot sits on the client’s project page. Every service we offer is guaranteed in writing before work starts or you receive a full refund.

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Trusted by over 10,000+ clients
1,600+ outlets
Founded 2020

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13 campaigns

Guaranteed PR placements

13 campaigns where the brief was straightforward: get the client featured in named national and trade outlets. Service page: Guaranteed PR Placements.

AL The Jeweler

Industry JewelryService Brand Affiliation, Public Relations

Brief: Coverage secured in a large number of prestigious publications.
Outlets: Forbes, USA Today, TMZ, Complex, Sports Illustrated, The Athletic, Flaunt, Vanguard, WalesOnline
Outcome: Total press audience 392M; estimated press views 1.02M.

Audien Hearing

Industry Consumer health / hearing aidsService Brand Affiliation, Public Relations

Brief: Press coverage and product reviews of Audien hearing aids in major news sites, including USA Today, Forbes and Wired.
Outlets: USA Today, Forbes, Wired, MSN
Outcome: Total press audience 324M; estimated press views 886K.

Big Tone WrightSt

Industry Music (hip-hop artist)Service Brand Affiliation, Public Relations

Brief: Press coverage and interviews in music outlets to build notability, with Instagram verification as the goal.
Outlets: CelebMix, Earmilk, Lyrical Lemonade, Notion, EDM Sauce, Magnetic Magazine, EDMTunes
Published: 2022-2023 (from live articles)

Brandon Beal

Industry Music / entertainmentService Public Relations

Brief: International recognition through earned media placements in major news networks.
Outlets: Flaunt, Haute Living, LA Weekly, SUCCESS, The Source, Digital Journal, The US Times, Tyler Morning Telegraph, Wikipedia
Outcome: Total press audience 221M; estimated press views 362K.

David’s House Of Diamonds

Industry JewelryService Brand Affiliation, Public Relations

Brief: Press coverage and interviews in major news outlets.
Outlets: E! News, Grazia, Men’s Journal, OK! Magazine
Outcome: Total press audience 22M; estimated press views 55K.

Detroit Zeus

Industry Music (hip-hop artist)Service Brand Affiliation, Public Relations

Brief: Major press coverage to improve brand image and reach.
Outlets: CBS, The Source, RESPECT., HYPE Magazine
Published: 2020 (from live article)
Outcome: Total press audience 58M; estimated press views 86K.

Jennifer DiLandro

Industry Entertainment / personalityService Brand Affiliation, Public Relations

Brief: A large number of major news media features, including The Sun, ScreenRant and Yahoo Entertainment.
Outlets: The Sun, ScreenRant, Yahoo Entertainment, In Touch Weekly, iHeart
Outcome: Total press audience 512M; estimated press views 2.95M.

Loud Packs Jay AKA Big Smokey

Industry Entrepreneur / entertainmentService Brand Affiliation, Public Relations

Brief: Major press coverage and interviews in the news.
Outlets: Forbes, The Source
Published: 2020 (from live article)
Outcome: Total press audience 18M; estimated press views 42K.

Michael Arthur Diamonds

Industry JewelryService Public Relations

Brief: Major press campaign for brand awareness and credibility; placements in New York Post, OK! Magazine, The Mirror, Forbes and Daily Mail.
Outlets: New York Post, OK! Magazine, The Mirror, Forbes, Daily Mail, Vanguard
Published: 2022 (from live article)

Night Vision Guys

Industry Retail (night-vision and optics)Service Brand Affiliation, Public Relations

Brief: Press coverage and interviews in major news sites to build media presence and credibility.
Outlets: AOL, LA Weekly, OK! Magazine, Hollywood Unlocked
Outcome: Total press audience 28.2M; estimated press views 305K.

Phor Pope

Industry Music (artist)Service Brand Affiliation, Public Relations

Brief: Articles in music websites plus Getty Images photo distribution.
Outlets: Getty Images, The Source, ThisIs50
Outcome: Total press audience 4M; estimated press views 37K.

Rudy Bundini

Industry Fashion / modelingService Public Relations

Brief: Press features to bolster his profile as a male model.
Outlets: Forbes, Forbes India, Entrepreneur, International Business Times, Daily Front Row, Digital Journal, Baltimore Post-Examiner, Swagger Magazine, Entrepreneur India
Outcome: Total press audience 82M; estimated press views 134K.

Ryan Shakes

Industry Creator / entertainmentService Brand Affiliation, Public Relations

Brief: Brand deals plus press coverage and interviews in the news, including a Wikipedia entry.
Outlets: Business Insider, Miami New Times, New Haven Register, South Florida Reporter, Startup Fortune, Sweety High, Wikipedia
Outcome: Total press audience 275M; estimated press views 447K.

18 campaigns

Public relations & earned media

18 campaigns built on a pitched story, from national features to primetime local TV interviews. Service page: Public Relations.

Armand Peri

Industry Fitness / entrepreneurService Earned Media, Public Relations

Brief: Earned media features for the bodybuilder, influencer and business owner.
Outlets: Forbes, LA Weekly, Observer, The Sun, Famous Birthdays

Bryce Hall

Industry Creator / entertainmentService Earned Media, Public Relations

Brief: Earned media features to expand the brand beyond TikTok; Forbes feature secured.
Outlets: Forbes, Entrepreneur, Sportskeeda, Yahoo
Outcome: Results listed on the project page: Forbes, Entrepreneur.

Charly Jordan

Industry Model / creatorService Earned Media, Public Relations

Brief: Earned media features in Forbes and Entrepreneur.
Outlets: Forbes, Entrepreneur
Outcome: Results listed on the project page: Forbes, Entrepreneur.

Chef Moe

Industry Food / hospitalityService Earned Media, Public Relations

Brief: Earned media in major news sources to share his story.
Outlets: Chicago Tribune
Outcome: Total press audience 5.2M; estimated press views 31K.

Dr. Simon Ourian

Industry Cosmetic medicineService Earned Media, Public Relations

Brief: Several publication features pitched and secured.
Outlets: Forbes, OK! Magazine, E! Online, Paper
Outcome: Results listed on the project page: Forbes, OK Magazine, E! Online.

Harry Jowsey

Industry Entertainment / creatorService Earned Media, Public Relations

Brief: Major media features in Forbes and Entrepreneur.
Outlets: Forbes, Entrepreneur
Outcome: Results listed on the project page: Forbes and Entrepreneur.

Harvey Brittain

Industry Music (artist)Service Earned Media, Public Relations

Brief: Earned media in major news sources around his music releases.
Outlets: Billboard, USA Today, Headliner, The Source, Earmilk
Outcome: Total press audience 86M; estimated press views 370K.

Jerry Chidester, M.D.

Industry Plastic surgery · UtahService Earned Media, Public Relations

Brief: A pitched story that earned placements and interviews in New York Post, Daily Mirror, The Sun, Miami Herald, Digital Journal, OK! Magazine and local Utah TV and news.
Outlets: New York Post, Daily Mirror, The Sun, Miami Herald, Digital Journal, OK! Magazine, PAPER Magazine

King & Queen Cantina

Industry Restaurant / hospitality · CaliforniaService Public Relations

Brief: Several campaigns of article features and earned media, plus a live TV interview on San Diego Fox 5. Placements include USA Today, Fox News, Miami Herald, E! News, Radar and Yahoo News.
Outlets: USA Today, Fox News, Miami Herald, E! News, Radar Online, Yahoo News, Fox 5 San Diego, AOL (syndicated)

Laura Galebe

Industry Creator (TikTok)Service Earned Media, TikTok Verification

Brief: Story about the TikTok trend she started published in major outlets; official TikTok account verified.
Outlets: Washington Post, Newsweek, New York Post, Daily Mail, GLAMOUR, Indy100
Outcome: Total press audience 228M; estimated press views 975K.

Lin Amherst

Industry Fitness / personal story · CaliforniaService Earned Media, Public Relations

Brief: Promoted her senior fitness journey; primetime TV interview on Fox 5 San Diego’s The LOCAList SD plus news articles.
Outlets: Fox 5 San Diego (The LOCAList SD)
Outcome: Total press audience 5.13M; estimated press views 27K.

Mayweather’s Boxing + Fitness

Industry Fitness franchiseService Earned Media, Public Relations

Brief: Launch coverage for a new franchise location.
Outlets: Houston Chronicle, LA Times, Entrepreneur, Newsmax, Village Voice, Newport Beach Independent
Published: 2021-2022 (from live articles)
Outcome: Total press audience 33M; estimated press views 101K.

Meleyen’s Sports Barbershop

Industry Barbershop / local businessService Earned Media, Public Relations

Brief: Opening coverage: primetime TV interview on Fox 9 and multiple news articles.
Outlets: Fox 9, Yahoo, HYPE Magazine
Outcome: Total press audience 50M; estimated press views 220K.

Russell Berman

Industry Legal (law firm)Service Public Relations

Brief: Earned media for Berman Law Firm in publications its audience reads.
Outlets: Men’s Journal, The Mirror, Muscle & Fitness
Outcome: Results listed on the project page: Men’s Journal, The Mirror, Muscle and Fitness.

Sarah Allison (Malibu Toast)

Industry Creator / personalityService Earned Media, Public Relations

Brief: Earned media in major news sources to share her story.
Outlets: Forbes, New York Post, Yahoo, MSN
Outcome: Total press audience 516M; estimated press views 2.73M.

Tayler Holder

Industry Entertainment / musicService Public Relations

Brief: Features in Forbes and Entrepreneur.
Outlets: Forbes, Entrepreneur
Outcome: Results listed on the project page: Forbes, Entrepreneur.

The Dirty South (Film)

Industry FilmService Earned Media, Public Relations

Brief: Earned media in film websites for the film and its soundtrack.
Outlets: ScreenRant, Collider, Deadline, The Advocate, The Source
Published: 2023 (from live article)
Outcome: Total press audience 76M; estimated press views 121K.

The Neutral Project

Industry Real estate development · WisconsinService Earned Media, Public Relations

Brief: Community awareness for a planned Milwaukee apartment tower through news features in the Milwaukee and Wisconsin markets.
Outlets: Milwaukee Business Journal, Milwaukee Journal Sentinel, WMTV, BizTimes Milwaukee
Outcome: Total press audience 9.8M+; estimated press views 30K+.

5 campaigns

Reputation management

5 campaigns that paired positive, accurate coverage with content removal or social verification to protect a name. Service page: Reputation Management.

Chester Zoda

Industry Digital healthService Reputation Management

Brief: Wide-scale PR campaign (Forbes, International Business Times, Yahoo News, Maxim, Radar) plus social media verification to stop impersonators.
Outlets: Forbes, International Business Times, Yahoo News, Maxim, Radar Online, OK! Magazine
Outcome: Instagram verified.

Dr. Caesar DePaço (Summit Nutritionals International)

Industry Nutritional ingredients manufacturingService Public Relations, Reputation Management

Brief: Removal of negative regulatory content tied to his name, combined with five positive press features positioning him and Summit Nutritionals as an industry leader and trusted supplier.
Outlets: Medical Herald, TechBullion, MetaPress, The Influential, Health Nutrition Hints
Outcome: Negative regulatory content removed; 5 article features.

Jay Gauthier Jr.

Industry Financial servicesService Public Relations, Reputation Management

Brief: Personal-brand visibility and impersonator defense: social profiles verified, articles on Yahoo News and Medium, Forbes Councils membership.
Outlets: Yahoo News, Medium, Forbes Councils
Outcome: Results listed on the project page: New York Post, Daily Mirror, The Sun; profiles verified; Forbes Councils membership.

Seven Leaves, LLC

Industry CannabisService Public Relations, Reputation Management

Brief: Mainstream news features for brand recognition and trust.
Outlets: Forbes, High Times, LA Weekly, Sacramento Business Journal, Yahoo, NetNewsLedger
Outcome: Total press audience 133M; estimated press views 378K.

Somesh Kay

Industry Author / entrepreneurService Public Relations, Reputation Management

Brief: Back story on his life, work as an author and personal journey placed in major outlets.
Outlets: ABC News, New York Post, Express, LADbible
Outcome: Total press audience 490M; estimated press views 2.67M.

3 campaigns

Brand authority

3 campaigns focused on long-term credibility: brand development, brand management and verification. Service page: Brand Authority.

BIINK

Industry Apparel (athleisure)Service Brand Development, Public Relations

Brief: Industry awareness and credibility through SEO-driven media placements.
Outlets: GQ, The Source, Flaunt
Outcome: Total press audience 1.21M; estimated press views 8.9K.

Happy Jewelers

Industry JewelryService Branding, PR

Brief: Press and earned media around the brand’s family-centered positioning (Forbes, International Business Times, PEOPLE), then Instagram brand verification.
Outlets: Forbes, International Business Times, PEOPLE, Flaunt, Haute Living, LA Weekly, The Source, Daily Front Row, OC Weekly
Published: 2021 (from live articles)
Outcome: Instagram brand verification secured.

Mikaela Lafuente

Industry Model / creatorService Brand Management, Public Relations

Brief: Capitalized on news opportunities with earned media placements on dozens of major news sites.
Outlets: Page Six, Daily Mail, The Sun, The Mirror, Daily Star, Dexerto, Goal, OutKick, Radar Online, The Blast, Headline Planet, The Sports Grail, Yahoo, IMDb
Outcome: Total press audience 512M; estimated press views 9.4M.

14 campaigns

Music campaigns

14 release, tour and label campaigns. Service page: Music Promotion.

BOTZY x LaRussell

Industry MusicService Music Marketing, Social Media Marketing

Brief: Single rollout using YouTube Ads, PR features and Spotify playlisting.
Outlets: Pitchfork, iHeart, Fatherly, Notion, Earmilk, EDM Sauce
Outcome: 100,000+ YouTube views; 250,000+ Spotify streams; Instagram verification; est. PR reach 3.5M+.

Busta Rhymes & OT – “Chooky”

Industry MusicService Music Marketing

Brief: Breaking a debut single with Spotify ads, YouTube ads and PR websites.
Outcome: 1M+ streams in 90 days; 200,000+ YouTube views in month one; Spotify UK Top 50 Viral; #1 in 30 Spotify US city charts.

Cardi B x FendiDa Rappa – “Point Me 2”

Industry MusicService Music Marketing, Social Media Marketing

Brief: Social media and PR campaign via major hip-hop Instagram pages and music press.
Outlets: Billboard, BET, Complex, Vibe, HotNewHipHop, The FADER
Outcome: 50M+ Instagram views.

Fivio Foreign x French Montana Tour

Industry Music (touring)Service Public Relations

Brief: Tour promotion through earned media in industry news sites and radio.
Outlets: HipHopDX, Hood Critic, Finding Connecticut, 92 PRO-FM, KISS FM, JAM’N 95.7 (iHeart)
Published: 2024 (from live article)
Outcome: Total press audience 512M; estimated press views 9.4M.

Ice Spice x Latto – “GYATT”

Industry MusicService Music Marketing

Brief: Instagram Reels and YouTube Shorts campaigns for a new release.
Outcome: #1 trending audio on Instagram with 10M+ additive views; #3 trending YouTube video in the US and Canada.

Lil Tecca – “OWA OWA”

Industry MusicService Music Marketing

Brief: Single playlisting and hype via Spotify ads, YouTube and PR websites.
Outcome: 5M+ streams attributed to the campaign.

Partyat4

Industry MusicService Music Marketing, Public Relations

Brief: Media placements, local news, Spotify algorithmic promotion, social ads and rhythmic airplay for “To Da Moon”.
Outlets: The Source
Published: 2023 (from live article)
Outcome: Billboard charting; Toosii remix followed.

RudyWade

Industry MusicService Music Marketing, Public Relations

Brief: Social media ads, Spotify playlisting and article placements to grow his audience.

Shantel Vella

Industry MusicService Music Promotion, Public Relations

Brief: Placements on Billboard, Latin Post and other outlets.
Outlets: Billboard, Latin Post, Earmilk
Outcome: Total press audience 110K; estimated press views 4K.

Snoop Dogg x Bobby Dee (Uncle Snoop’s Army)

Industry Live entertainmentService Music Promotion, Public Relations

Brief: Launch press for the live entertainment company Uncle Snoop’s Army.
Outlets: Billboard, HotNewHipHop, Yahoo, HYPE Magazine, The Source
Also: Billboard (second article)
Published: 2019 (from live articles)
Outcome: Total press audience 66M; estimated press views 286K.

Sony Music / AWAL x Choszn – “Open Letter”

Industry Music (label)Service Music Marketing

Brief: Spotify editorial and third-party playlisting, TikTok influencers and a Notion premiere.
Outlets: Notion
Outcome: 1M+ Spotify streams in 90 days; 30M TikTok views; Spotify editorial placements.

Sophia Mengrosso

Industry MusicService Music Marketing, Social Media Marketing

Brief: PR, streaming promotion and social growth for an opera-metal artist.
Outlets: Rolling Stone, iHeart, Yahoo Entertainment, Harper’s Bazaar, Mashable, Notion, Wikipedia
Outcome: 1,000,000+ organic streams; YouTube Top 50 charting; Wikipedia page; TikTok and Instagram verification.

TRUB

Industry MusicService Music Marketing

Brief: Article features, Spotify and YouTube ads, playlisting and social verification.
Outcome: 10+ article features; verification across platforms; 10M+ YouTube views; 10M+ Spotify streams.

Virgin Music x WESTSIDE BOOGIE – “Breakdown”

Industry Music (label)Service Music Marketing

Brief: YouTube Ads and Shorts, Spotify editorial and organic playlisting, TikTok influencers, urban radio and BET Jams.
Outlets: BET Jams
Outcome: YouTube Shorts US Top 50; 200,000 YouTube views; 100,000+ streams; BET premiere; 20+ radio stations.

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Viral Spike Marketing · Based in New Jersey · Working with clients nationwide · 5.0 rated