Who it is for
Artists, managers and labels with released or scheduled music and a real budget for audience building.
Music promotion
Music Promotion and Hip Hop PR With Real Curators, Not Bots
Organic playlisting, editorial pitching, radio, video and press, run by a team that has worked releases for major label artists and independents. Real curators and real audiences, never bots.
Quick answer
What you get, how long it takes and what is guaranteed
Music promotion at Viral Spike Marketing is a release campaign that puts a record in front of real curators, stations, creators and listeners. It includes organic Spotify playlisting, editorial pitching, chart campaigns, radio, YouTube, creator campaigns and music press. Typical timeline is a campaign window stated in your quote, ideally starting two to four weeks before release. Terms, timeline and refund conditions are written down before you pay.
| Deliverable | Timeline | Guarantee |
|---|---|---|
| Organic Spotify playlist placement with real curators, genre matched | Approved playlist counts and campaign duration stated up front | Every campaign deliverable in your agreement is guaranteed or refunded in full |
| Editorial pitching: Apple Music and Spotify official editorial for eligible releases | Scoped and confirmed before you commit | Certain editorial routes are offered as confirmed placements and put in writing before payment; anything else is pitched, with the campaign deliverable guaranteed or refunded in full |
| Radio promotion: FM station and digital radio campaigns | Weekly spin and total play targets defined per tier | Spin figures are targets reported weekly; the campaign deliverable is guaranteed or refunded in full |
| TikTok and Reels creator campaigns: micro influencer videos and trending sound promotion | Creator volume and reach ranges agreed in advance | Any deliverable in the agreement that is not delivered is refunded in full |
| Music press and blogs: features, premieres and interviews through our public relations team | Each deliverable carries its own window in the agreement | Any deliverable in the agreement that is not delivered is refunded in full |
| Placement and performance reporting, including what did not perform and why | During the campaign window | Every campaign deliverable in your agreement is guaranteed or refunded in full |
Fixed written quote within one business day. Each component is quoted individually by scope, genre and target, with cost per component in your quote.
Do you work as a hip hop publicist?
Yes. Hip hop is one of the genres we work, alongside pop, Latin, R and B, rock and dance. Our portfolio includes major label and independent releases, and music press is placed through our public relations team. Placement is always genre matched.
What does music PR include?
Features, premieres and interviews across music and mainstream outlets, plus Instagram page placements on established music and culture pages. Your quote states the deliverables, the expected range and the campaign window in writing. The deliverables in your agreement are guaranteed or refunded in full.
Are the streams real?
Yes. Placements go to real curators, stations and creators, and the listening comes from real people. We do not sell bot streams or artificial engagement, and we turn down campaigns that ask for them. Stream figures quoted in tiers are expected ranges, not guarantees.
Send your project details
Share the track, the release date and what you want this campaign to do. We reply within one business day.
What this service is
Release campaigns built around where your listeners already are
Music promotion covers the paid and pitched routes that get a record heard: streaming playlists, radio rotation, video views, creator content and music press, planned as one release campaign.
It is built for independent artists, managers, labels and distributors who have finished music and need audience for it. We work singles, albums, tours and catalog.
It matters because release day is not a marketing plan. Streaming algorithms respond to genuine listener behaviour, and that behaviour has to be created deliberately, from sources that survive platform scrutiny.
Everything we run is organic in the sense that matters: real curators, real stations, real creators and real listeners. We do not sell bot streams or artificial engagement, and we will not take a campaign that asks for it.
What you get back
Placement and coverage reporting, audience data, and assets you can use in pitches and press.
Problems we solve
What artists tell us before a campaign
If you have been burned by a promo service before, you are in the majority of the calls we take.
Bot services burned you
Streams appeared, listeners never did, and the numbers looked wrong to anyone paying attention.
No editorial traction
Pitches through the usual tools go nowhere and the release lands with no playlist support.
No radio access
Station and mix show contacts are a closed network if you are not already inside it.
Great record, no plan
Music is finished, the date is set, and there is no campaign behind the release.
No press to point at
Nothing written about the project, so venues, brands and platforms have nothing to verify.
Growth that does not carry over
One release gets attention and the next one starts from zero because nothing was built to keep.
Service deliverables
Campaign types we run
Quoted individually by scope, genre and target. Your quote states the deliverables, the expected range and the campaign window in writing.
Organic Spotify playlist placement
Genre matched placement with real curators across tiered campaign sizes, with approved playlist counts and campaign duration stated up front.
Editorial pitching
Apple Music and Spotify official editorial pitching for eligible releases, scoped and confirmed before you commit.
Chart campaigns
iTunes Top 100 and Genius Top 100 chart campaigns run to a defined target.
Radio promotion
FM station promotion and digital radio campaigns with weekly spin and total play targets defined per tier.
YouTube campaigns
YouTube advertising and YouTube playlisting packages with view ranges stated per package.
TikTok and Reels creator campaigns
Micro influencer video campaigns and trending sound promotion, with creator volume and reach ranges agreed in advance.
Music press and blogs
Features, premieres and interviews across music and mainstream outlets through our public relations team.
Instagram page placements
Posts on established music and culture pages, priced per page and confirmed before booking.
Stream, view and spin figures quoted in campaign tiers are expected ranges based on past campaigns of that size. They are targets, not guarantees, and platform behaviour varies by genre and record.
Benefits
What a properly run campaign does for a release
The point is not a number on a dashboard. It is listeners who keep listening and proof you can use.
- Real listener activity that streaming platforms read as genuine interest
- Playlist, radio and creator exposure you would not reach through distribution alone
- Press coverage that managers, venues, brands and platforms can verify
- Audience data showing which markets and playlists responded
- A foundation each subsequent release starts from instead of restarting
- One team coordinating streaming, video, social and press around the same date
Our process
How a release campaign is run
Short cycle, clear checkpoints, honest reporting when something underperforms.
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Record and goal review
We listen to the music, look at your current audience data and agree what this campaign is meant to achieve.
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Campaign scope
You receive the recommended mix of playlisting, radio, video, creator and press with ranges, duration and cost per component.
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Setup and asset prep
Links, artwork, one sheet, creator brief and pitch materials prepared before anything goes out.
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Launch
Placements, pitches and creator activity go live on the agreed schedule around your release date.
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Track and report
Placement and performance reporting during the campaign window, including what did not perform and why.
Results and proof
Campaigns we have run and what artists say
Work published in our portfolio, including major label releases, plus public Google reviews.
5.0Average Google rating
10,000+Clients trusted
53Published case studies
First time I’ve paid for music promotion and it wasn’t bots. They just gained a life long customer.
Their dedication and expertise in getting my song placed on Spotify editorials truly exceeded my expectations.
I started off with Spotify marketing and already seen legit new fan base and audience growth.
Selected published music campaigns
- Lil Tecca: OWA OWA playlisting campaign
- Ice Spice x Latto: GYATT social campaign
- Busta Rhymes and OT: Chooky release
- Sony Music AWAL: CHOSZN, Open Letter
- Virgin Music x WESTSIDE BOOGIE: Breakdown
- Fivio Foreign x French Montana: tour press
Campaign performance varies by record, genre, timing and budget. Every campaign deliverable in your agreement is guaranteed or refunded in full, and we do not use bots or artificial engagement.
Frequently asked questions
Music promotion questions
Are the streams real?
Yes. Placements go to real curators, stations and creators, and the listening comes from real people. We do not sell bot streams or artificial engagement, and we turn down campaigns that ask for them.
Can you guarantee editorial playlists?
Editorial selection belongs to the platform’s editors. Certain editorial routes are offered as confirmed placements and are put in writing before payment. Anything else is pitched on its merits, with the scope agreed in writing first.
When should I start a campaign?
Ideally two to four weeks before release so pitching, creator briefs and press have runway. We also run campaigns on records that are already out.
What genres do you work?
Hip hop, pop, Latin, R and B, rock, dance and more. Our portfolio includes major label and independent releases across several genres, and placement is always genre matched.
Will this get me signed or charting?
A campaign builds audience and evidence. It does not decide a label’s or a chart’s outcome, and anyone promising either is guessing.
Do you work with labels and managers?
Yes. We work directly with labels, managers and distributors, including reseller arrangements for labels running campaigns for multiple artists.
Guides and resources
Guides and outlets for artists
Hip-hop publicistBuilding press momentum between releases.What a rap publicist doesFor emerging and established artists.Music PR agency deliverablesCoverage, interviews and placements.Spotify playlist promotionHow legitimate campaigns are run.Get featured in The SourceHip-hop music and culture.Get featured in BillboardMusic industry charts and news.
Viral Spike Marketing · New Jersey
Send us the record
Share the track, the release date and what you want this campaign to do. You will get a recommended campaign with ranges and cost, no call required.
Independent artists, managers and labels. New Jersey based, working nationwide.