Music Marketing

Busta Rhymes & OT – “Chooky”

Task

We were tasked with breaking OT’s debut single with Busta Rhymes “Chooky”.

  • Strategy

    Music marketing

  • Client

    Busta Rhymes & OT

Project Details:

Challenge:

We were tasked with breaking OT’s debut single with Busta Rhymes “Chooky”.

Solution: 

Uitlize Spotify ads, YouTube, and major PR websites to drive organic traffic to different marketing mediums.

Execution:

Through targeted keyword research within google ads for YouTube ads, ads on Spotify, he record amassed over 1M streams in 90 days and over 200,000 YouTube views within its first month of being released. The record charted in the top 20 of Spotify’s UK charts as well as hit #1 in over 30 cities on Spotify’s local pulse charts.

Notable Achievements:

  • Spotify UK Charting – Top 50 Viral
  • 30x Spotify US City Charting – #1
  • 200,000+ YouTube Views
  • 1M+ Streams > 90 days
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