Virgin Music x WESTSIDE BOOGIE
Task
We were tasked with the responsibility to push Virgin Music’s Collaboration With WESTSIDE BOOGIE “Breakdown” on Spotify, YouTube, and TikTok, and secure radio coverage and airtime for the record.
Project Details:
Challenge:
We were tasked with the responsibility to push Virgin Music’s Collaboration With WESTSIDE BOOGIE “Breakdown” on Spotify, YouTube, and TikTok, and secure radio coverage and airtime for the record.
Solution:
Uitlize YouTube Ads, Shorts, Spotify Editorial and Organic Playlisting, and TikTok influencers to drive traffic across each medium. Utilize urban radio DJs and BET Jams to capture an on air audience.
Execution:
Through targeted keyword research within google ads for YouTube ads, YouTube shorts, both editorial and organic third party playlisting on Spotify, and TikTok microinfluencers the record amassed over 100,000 streams and 200,000 YouTube views within its first month of being released.
Notable Achievements:
- YouTube Shorts USA Charting Top 50
- 200,000 YouTube Views
- 100,000+ Streams
- Editorial Placements on Spotify – Mellow Bars & New Joints
- BET Premiere & Air Time
- Over 20 Different Radio Station Spins
Collaboration
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