Get Featured in National Post
National Post • Guaranteed feature article • 4–6 weeks • Canada audience
Yes, you can get featured in National Post. Viral Spike Marketing arranges a guaranteed feature article on nationalpost.com: a full article about you, your business, your brand or your organization, approved by you before it runs, indexed on Google, and typically live within four to six weeks. The article format, including how the publication presents it, is confirmed in writing before you pay. If the placement does not publish, you receive a full refund.
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Can you get featured in National Post?
National Post is a general-interest publication, the kind of outlet people in Canada read across many subjects.
National Post is a general news publication, which means it weighs every story against everything else competing for attention at that moment. Coverage earned through a cold pitch usually goes to names that are already widely known or to events too big to ignore. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on nationalpost.com inside a written window, usually four to six weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.
What National Post covers
National Post is a general news publication serving readers in Canada. Publications of this kind do not confine themselves to one beat. They carry a broad mix of subjects, which can include current events, business, technology, culture, lifestyle and the people behind notable work. The common thread is not a topic but an audience: readers who want to stay informed across many areas and prefer to find it in one publication instead of a dozen specialist ones.
General-interest writing favors stories over announcements. It asks who the person is, what they did, why it matters and what a reader can take from it. That suits founders with a path worth retelling, brands with a product people use, creators with a following, authors with an idea and organizations with a mission. The subject can come from almost any field, as long as the telling makes sense to someone outside it.
Who reads National Post
National Post serves a general readership in Canada. General news audiences are mixed by nature: professionals, business owners, students, parents, retirees and anyone else who wants to keep up with what is happening. They are not gathered around one job title or interest. They read to stay informed, to find something worth sharing and to learn about people and ideas they would not otherwise come across.
That makes a National Post feature useful well beyond the moment it appears. General news coverage is the kind of proof people check when they look you up: a news publication describing who you are and what you do in its own pages. It supports a sales conversation, a funding round, a book launch, a grant application or a job search, because it shows your story holds up outside your own channels.
Why a presence in Canada is worth having
It is easy to treat Canada as an extension of a larger market, but buyers there pay attention to their own press. Coverage in National Post meets them where they read. It supports local credibility, helps nearby customers and suppliers recognize you, and gives anyone in Canada who researches your company a relevant result. For a company from outside the country, that local footing takes time to build otherwise.
Those who want visibility in Canada are often businesses serving several provinces, from manufacturers and builders to software companies and clinics. Entrepreneurs and executives building personal reputations are also common. So are foreign brands that are entering the Canadian market and need local recognition.
Who a National Post feature is a good fit for
A fit for anyone whose story a general reader in Canada would want to read.
Startups ready for wider attention
Young companies that have something real to show, such as a product in use, early traction or a clear answer to a common problem.
Established businesses with news
Companies marking an expansion, a new line, a milestone or a change of direction that customers and partners should hear about.
Individuals building a public profile
Executives, practitioners, speakers and creators who want a mainstream publication to point to when people look up their name online.
Mission-driven organizations
Nonprofits, foundations and community groups whose work and results are worth explaining to supporters, funders and the general public.
What the National Post placement includes
Everything below is written into your scope before you pay.
| Item | What you get |
|---|---|
| Placement type | Guaranteed feature article published on nationalpost.com. The exact format, including how the publication presents the piece, is named in your scope before you pay. |
| Typical turnaround | Four to six weeks from your written approval of the draft. Your scope names the exact publication window. |
| Audience and region | Canada, reaching a broad audience that comes for a mix of news and general-interest stories, not for coverage of one trade or specialty. |
| Google indexing | The article is published at a live URL on nationalpost.com and indexed by Google, so it can be found when someone searches your name or company. |
| Your approval | You review the full draft, request revisions and sign off in writing before anything is submitted. |
| Refund guarantee | If the placement does not publish as written, you receive a full refund. The refund terms are stated before payment. |
The outlet, format, timeline and refund terms are written into your scope before you pay, exactly as they are for every guaranteed PR placement from Viral Spike Marketing. National Post is one of the outlets in our publications directory.
What makes a story pitch-ready for National Post
National Post readers come from every field, so the story must work without background knowledge.
A story is ready for National Post when it can be explained to a stranger in two sentences. General-interest readers respond to specifics: the moment a business started, the problem it set out to fix, the years of work behind a book, the people an organization serves. Vague ambition does not hold attention. A clear subject, real details and an honest account do.
Most subjects fit more than one of the angles below. Our job is to select the single one that gives a broad audience in Canada the clearest reason to keep reading.
What weakens a pitch
- Industry jargon. A general reader does not know your field’s vocabulary, and a story that needs a glossary will lose them in the first paragraph.
- Pure promotion. A list of features or services reads as an advertisement, and readers of general news skip anything that sounds like a sales page.
- Claims that cannot be supported. Everything we write has to be true, so results, titles and firsts need to be accurate and checkable.
- No clear subject. A piece that tries to cover the company, the founder and every product at once ends up saying very little.
How Viral Spike Marketing handles it
Strategy, story angle, writing, placement, delivery. No retainer, no lock-in.
Strategy
A short consultation covers your business, brand or project, your audience and your timing. If National Post is not the right outlet for your goal, we say so.
Story angle
We identify the angle an editor at National Post would run: the part of your story that makes sense to someone outside your industry and still feels worth sharing.
Writing
Our writers draft the piece to National Post’s standards and length. You review it, request revisions and give written approval.
Placement
The approved article is submitted to the publication inside the agreed window. Nothing is submitted before you sign off.
Delivery
The piece goes live on nationalpost.com. You receive the live URL and guidance on using it in your site, proposals, investor or donor updates and social channels.
Viral Spike Marketing has run press and visibility campaigns for brands, founders and artists across the country, including names such as OVO Sound, Taylor Gang, G Herbo and NLE Choppa. Guaranteed placements are one route inside our public relations service; pitched coverage is the other.
National Post placement FAQ
Common questions about being featured in a general news publication like National Post.
How do you get featured in National Post?
Who gets the most value from a feature in National Post?
How long does a National Post placement take?
Can an individual be featured, or only a company?
Is coverage in Canada different from coverage in the United States?
Will the National Post article be indexed by Google?
What happens if it does not publish?
Other outlets we place
Pair the placement, or pick the better fit. Browse the full list in our national and international news publications.
Get featured in National Post and reach a wider audience.
Tell us who you are, what you want readers to know and the date you need it by. We will confirm the fit, put the outlet, timeline and refund terms in writing, and handle it from angle to live link.
Guaranteed feature article · you approve the draft · full refund if it does not run