Get Featured in The Times

The Times covers British and world news, politics, business, law, science, culture and sport with the authority of a national newspaper of record. Earned coverage usually goes to government, listed companies and established public figures, and a newer name has to clear a very high bar. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on thetimes.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Times covers

The Times is one of Britain’s oldest and most respected national newspapers, published in London and long regarded as the country’s newspaper of record. It reports on Westminster and Whitehall, foreign affairs, business and the City, law, science, health and education. Its comment pages, letters, obituaries and law coverage are institutions in their own right, alongside arts, books, travel, property, money and thorough sports reporting.

The voice is measured, precise and authoritative, and it assumes an intelligent reader. The Times favors substance over novelty, so the stories that suit it involve real achievement or expertise: a founder who built a profitable company over years, a law or advisory firm with a notable specialism, a scientist or clinician with new findings, an investor with a considered view, or an author with a serious book.

Who reads The Times

Times readers are among the most influential in Britain: company directors and City professionals, barristers and solicitors, civil servants and politicians, doctors, academics, and affluent households across London and the counties. Many subscribe and read it daily. They expect accuracy, they notice detail, and they form opinions about people and firms partly through what they read there.

For a founder, adviser or firm that depends on the confidence of serious clients, that is the right room. A feature in The Times is a credential boards, investors, private clients, regulators and international partners recognize without explanation. It carries weight in a tender, a fundraising deck, a partner biography, a book proposal and any introduction to a British institution.

The Times writes for readers who are hard to impress, so a feature works when every claim can be supported. The strongest pieces set out what the person or firm has achieved, give context a well-informed reader would want, use figures and dates precisely, and let authority come from the facts instead of adjectives.

We begin by judging which of the angles below your record supports best. Clients often reach for a bold claim, when a specific, well-evidenced account of their expertise is far more persuasive to this audience.

What weakens a pitch

• Superlatives. Calling yourself the leading or the best persuades no one here, and everything we write must be true and supportable.
• Thin track record. Times readers look for evidence of achievement, so an idea with nothing yet behind it is better told elsewhere.
• Tabloid tone. Sensational framing sits badly with this readership, which prefers a calm, exact account of what happened.
• Vague expertise. A named specialism, a clear argument and concrete examples are needed, not a general claim to thought leadership.