Get Featured in Maclean’s

A publication like Maclean’s is pitched from every direction: companies, authors, nonprofits and public figures all compete for the same limited attention. Without an existing relationship or a story with wide appeal, most of those pitches never get a reply. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on macleans.ca inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Maclean’s covers

As a general-interest publication, Maclean’s writes for a wide audience in Canada and is not tied to a single industry. That breadth is the defining feature of the category. A general news outlet can place a story about a company next to one about a book, a community project or a new idea, because its readers come for range. What earns a place is relevance to a broad readership, not membership in a particular trade.

The voice of general news is clear and accessible. Stories are written for an intelligent reader who is not an expert, so jargon is explained or left out and the human side of a subject comes first. A founder who solved a familiar problem, an author with a new argument, a nonprofit changing something in its community or a professional with useful knowledge to share are all natural subjects for this kind of publication.

Who reads Maclean’s

Maclean’s is written for a wide audience in Canada, not for specialists. Readers of general news tend to scan many subjects and stop on the stories that feel relevant or surprising. They may know nothing about your field, and they do not need to. A general readership is where a name moves from being known inside one circle to being familiar to people outside it.

Trade coverage speaks to your peers. General coverage speaks to everyone else, including the people who decide whether to buy from you, work with you, fund you or invite you to speak. For authors, creators and nonprofits it widens the audience beyond existing followers and supporters. For businesses it adds a layer of public credibility that advertising and social posts cannot supply by themselves.

How coverage in Canada supports your business

Trust in Canada is often built through domestic sources. When Maclean’s covers a business, the story reaches readers who live, shop and invest in the country. That audience includes the customers you want, the partners you may need, and the people who will search your name before they agree to a meeting. A feature there lets all three groups see your business described in a Canadian context.

Demand comes from small and mid-sized Canadian businesses, from professional practices competing in major cities, and from hospitality and travel operators. A further share comes from companies headquartered in other countries that sell into Canada and want coverage Canadian buyers will regard as their own.

Because a general publication speaks to a mixed audience, the best features open with people and outcomes, not with industry terms. Think about what a neighbor, a customer or a relative would find interesting about your work. That is usually the right starting point. From there the story needs facts that can be verified, a clear timeline and a reason it matters now.

Most subjects fit more than one of the angles below. Our job is to select the single one that gives a broad audience in Canada the clearest reason to keep reading.

What weakens a pitch

• A mission statement. Values and vision matter, but readers connect with what you actually did, who it helped and what happened next.
• Borrowed credibility. Leaning on famous names you have no real connection to misleads readers, and we keep every feature accurate.
• Nothing specific. “Passionate, innovative and customer-focused” could describe any business, so it tells a general reader nothing about yours.
• Controversy for attention. Attacking competitors or picking a fight may draw clicks, but it rarely leaves the impression you want to last.