Angle development
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Get on TV — ABC, NBC, CBS and FOX
Morning shows • lifestyle segments • single and multi-market
A television segment is the only press asset people watch. We book them — you get a committed air date, a 3 to 5 minute segment on a major network station, and a video file you own and can use forever.
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TV at a glanceLive
ABC · NBCNetwork stations
CBS · FOXNetwork stations
Segment3–5 minutes
You getVideo file + web article
Air dateCommitted in writing
MarketsSingle or multi
A video asset you own, reuse in ads, and put on your homepage forever.
Also placing clients in
ForbesUSA TodayBusiness InsiderEntrepreneurNewsweekFast CompanyBloombergInc.Yahoo Finance
The short answer
How does getting on TV actually work?
Booked segments with a real air date — not a pitch and a prayer.
The big four networks operate through hundreds of stations across the country, each producing its own morning and lifestyle programming. A segment on a network station airs under that network’s brand, in front of that market’s audience, and gives you something no written placement can: footage of you, on air, that you own outright.
We book segments with a committed air date. You know the station, the programme, the format and the date before anything is confirmed — and we prepare you for the appearance so you are not walking in cold.
What you walk away with
- A 3 to 5 minute segment that aired on a major network station
- A video file you own — use it in ads, on your homepage, in your deck, on social, forever
- Usually a companion web article on the station’s site, giving you an indexed URL too
- Legitimate use of the network logo, referencing your appearance
Why founders pick TV over a written placement: attention. A 30-second cut of your segment outperforms almost any article as an ad creative or a homepage hero — and unlike an article, you can re-edit it for every platform you run.
The routes
Every way into TV, compared
Four doors. They are not equally open, and they do not cost the same.
| Route | What it takes | Realistic timeline | Typical cost |
|---|---|---|---|
| Single-market segment | A booked segment on one network station, with a committed air date. | Committed date | Quoted flat, all-in |
| Multi-market run | The same segment across several markets for broader reach. | Committed dates | Quoted flat, all-in |
| Segment + written placement | TV for attention, an article for search and permanence. The combination most clients end up choosing. | Committed | Packaged — ask us |
| Pitched local news | An earned segment tied to a live local story. No date, no certainty. | Days, if you hit the cycle | Free — or a retainer |
Most clients who can do both do both: the video works in ads and sales, the article works in Google and AI answer engines. We will price them together.
What we do
What a TV placement includes
A finished asset you can use the day it publishes.
Full drafting
Our writers produce the article to TV’s house style and length. You are not handed a template to fill in.
Your approval
You read the draft, adjust the headline, the quotes and the framing, and sign off. Nothing publishes unseen.
A committed date
You get a committed air date in writing before anything is booked.
Permanent editorial URL
The article lives on the station’s website with the masthead above it — indexed, citable, and yours to link to forever.
Leverage plan
Exactly where to put the logo, how to work it into your deck, your bio and your ad creative so one article earns more than one impression.
How it works
From call to live article
No retainer, no lock-in, no mystery.
1
Strategy call
We learn the business and the deadline behind the coverage, and give you a straight answer on whether TV is the right outlet for it.
2
Confirm the placement
You get the flat, all-in price and the live window in writing. Nothing is booked until you approve it.
3
We write, you approve
We draft; you revise and sign off. Revisions are included.
4
It publishes
The piece goes live on the station’s website. You get the URL and the leverage plan the same day.
Why it matters
What a TV feature actually does for you
The four things clients tell us changed after publication.
It is the only asset people watch
Video of you on air outperforms any written article in ads, on a homepage and in a sales follow-up. Attention is the scarce resource, and video wins it.
Network logos carry unusual weight
ABC, NBC, CBS and FOX are recognised by literally everyone. For consumer businesses, medical and legal practices, that recognition converts.
You own the footage forever
Unlike a written placement, you get a file. Cut it for social, run it as an ad, open your deck with it. One booking, years of use.
Usually a web article too
Most stations publish a companion piece on their own site, giving you an indexed URL alongside the video.
Common situations
Why people come to us for TV
We need something people will actually watch
Our ads need a credibility asset
Written coverage is not moving consumers
We want the network logo on our homepage
A local audience is our whole market
Our competitors have been on TV and we have not
We need video for our sales deck
We are launching a consumer product
Who we place
Built for consumer brands, practices and public figures
Consumer brandsMedical practicesLaw firmsReal estateRestaurantsFranchisesAuthorsCoachesPublic figuresFitnessHome servicesFinancial advisors
Straight answers
TV placement FAQ
Including the parts other agencies skip.
Can you actually get me on ABC, NBC, CBS or FOX?
Yes. We book segments on major network stations with a committed air date. You know the station, the programme and the date before anything is confirmed.
How much does a TV segment cost?
It depends on the market, the number of markets and the segment format. We quote a flat, all-in number before you commit — call or text (855) 580-0099.
Do I get the video file?
Yes. You receive the segment as a file you own and can use in advertising, on your website, in presentations and on social. This is the single biggest advantage of TV over written placements.
How long does it take?
You get a committed air date in writing before booking, so you can plan a launch or a campaign around it.
What do I actually talk about on air?
Lifestyle and service segments work best: seasonal advice, expert tips, a consumer problem you solve, or a human-interest angle. We build the segment topic with you and prepare you for the appearance so you are not going in cold.
Can I use the network logo afterwards?
Yes, to reference your specific appearance — not to imply the network endorses, sponsors or partners with you. Link it to the segment. See our “As Seen In” logo usage guide.
Do I need to travel?
It depends on the station and the format. Some segments are studio appearances, others are remote. We will tell you which before you book.
Is TV better than a written placement?
Different. TV wins on attention and reusability; written placements win on permanence and search. Most clients who can afford both do both, and we will price them together.
Get on camera, not just on a page.
Tell us your market and your topic. We will come back with the station, the segment format, a flat price and an air date.