Who it is for
Brands and people who already have something real to say and need the right rooms to say it in.
Public relations
Digital PR Agency: Earned Media and Guaranteed Placements
We build the media story around your brand, pitch it to the outlets that matter to your audience, and turn coverage into a permanent credibility asset you can point to for years.
Quick answer
What you get, how long it takes and what is guaranteed
Public relations at Viral Spike Marketing is a placement program with two routes. Earned media is pitched to editors on merit; guaranteed placements are confirmed with a named outlet before you pay. It includes media strategy, story development, pitching, placements and proof assets. Typical timeline is one to two weeks for scoping, then days to several weeks for publication. Terms, timeline and refund conditions are written down before you pay.
| Deliverable | Timeline | Guarantee |
|---|---|---|
| Media strategy and written scope: positioning, target outlet list by tier and audience, campaign sequencing | Scoping and story build usually run one to two weeks | Every engagement is scoped in writing before it starts |
| Guaranteed placement: a full editorial feature in a named outlet and section, approved by you before it runs | A publication window in days or weeks, counted from your written approval of the draft | Full refund if the placement does not publish as written |
| Earned media: target list, pitch, sequenced follow-up and interview prep | Several weeks for pitched features; the editor sets the calendar | The scope names the outreach deliverables, interviews and reporting you receive, and those are delivered as scoped or refunded in full |
| Story development: angles, narrative, quotes, bio and supporting materials written to editorial standards | Within the one to two week scoping and story build stage | Every deliverable in the agreement is guaranteed in writing or refunded in full |
| Coverage report: every live link, when it published and its indexing status | Delivered at the amplify and report stage | Reporting on live URLs rather than impressions |
| Proof and usage assets: links, logos and copy for your website, bio, decks and profiles | Delivered with the live links | Every deliverable in the agreement is guaranteed in writing or refunded in full |
Guaranteed editorial placements follow industry market ranges. Tier 3 digital titles run $500 to $1,500 and Tier 2 trade titles $2,500 to $8,750. Tier 1 national titles run $7,500 to $25,000 and broadcast segments $3,000 to $15,000. You get one flat, all-in written quote per placement with no retainer.
What does a digital PR agency do that a traditional PR firm does not?
A traditional firm measures activity: pitches sent and impressions estimated. A digital PR agency measures what the coverage does afterwards for your name in search and in AI answers. Every feature is indexed, linked and structured around your name, and you receive the live URLs with their indexing status.
Is a guaranteed media placement legitimate?
Yes, when the placement is arranged with a real publication and the terms are in writing. Our guaranteed placements are full editorial features on the outlet's own domain, written to its standards. You approve the draft before submission. The article is indexed on Google and published or refunded in full.
Do you work as a PR agency for startups?
Yes. For a founder raising a round, we pitch the business press investors read. A guaranteed placement fits when there is a date to hit or a thin first page to fill. Scoping and story build usually run one to two weeks. The written scope names the outlets, format and timeline.
Send your project details
Send a short note about your brand, your goal and your timeline. We reply within one business day.
Viral Spike Marketing is a national digital PR agency based in New Jersey, working with clients across the United States. We do two kinds of public relations work. Earned media: we develop your story, pitch editors, writers and podcast hosts, and secure interviews and features on merit. Guaranteed placements: for named publications we confirm the slot with the outlet first and put the publication, format, timeline and refund terms in writing before you pay. Every engagement is scoped in a written document and guaranteed: the deliverables are delivered as scoped or refunded in full. Send your project details through the contact form and we reply by email within one business day.
What this service is
Public relations, run as a placement program rather than a press release blast
Public relations is the work of shaping how your company, your founder or your artist is described in public. Our program covers the full path: what the story is, who should publish it, how it is pitched and what the coverage is used for afterwards.
This service is built for founders, executives, artists, medical and legal professionals, product brands and public figures who need recognized third party coverage rather than self published claims.
It matters because buyers, journalists, partners and platforms all check the same thing before they commit: what does the open web say about you. A name with credible coverage behind it survives that check. A name with nothing behind it does not.
Coverage is pitched to the outlets that reach your market, not ours. For a national consumer brand that means national news and lifestyle titles; for a regional law firm it means the state business journal and the local broadcast affiliate; for a founder raising a round it means the business press investors read. Every campaign is scoped around where your audience is.
What you walk away with
Published articles under your name or about your work, plus the assets and links that keep working after the campaign.
Digital PR
What a digital PR agency does that a traditional PR firm does not
A traditional firm measures activity: pitches sent, impressions estimated. A digital PR agency measures what the coverage does afterwards for your name in search and in AI answers.
Read the comparison in full: digital PR agency vs traditional PR firm, and how our digital PR services earn links, coverage and AI citations.
- Coverage built to be found: every feature is indexed, linked and structured around your name so it ranks and gets cited rather than disappearing after publication
- Links and citations that feed search and AI answers: each article becomes a source Google, ChatGPT and Perplexity can quote when someone asks about you
- Placements matched to audience, not prestige: the outlet is chosen for who reads it and what they decide after reading
- Reporting on live URLs rather than impressions: you receive the published links, their indexing status and what each one is doing for your name
Earned media
Earned media agency work: how we pitch and what you get
Earned media is coverage an editor chooses to run because the story deserves it. We run it as its own deliverable set, scoped in writing, so you know what you are buying before the first pitch goes out.
The scope names the outreach deliverables, interviews and reporting you receive, and those are delivered as scoped or refunded in full. If you are weighing the routes, start with earned media agency vs paid placements and earned vs guaranteed vs paid media.
- Target list: the editors, writers and podcast hosts who cover your category, by tier and audience
- Pitch: the angle, quotes and supporting material written to editorial standards, approved by you first
- Follow-up: sequenced outreach and the back-and-forth with each newsroom until there is an answer
- Interview prep: talking points, likely questions and the facts a journalist will check
- Coverage report: every live link, when it published and how it is being used on your site and profiles
Choosing the route
When to choose guaranteed placements instead
Earned media is the right route when the story can carry itself. Three situations call for guaranteed media placements, where the outlet, format and timeline are named in writing before you pay.
There is a date
A launch, funding announcement, event or filing deadline that the coverage has to precede. The editor sets the calendar on a pitch; a confirmed slot is dated in your written scope.
There is a verification file
Platform verification, a Knowledge Panel or an investor data room needs coverage in named outlets, and the outlet matters more than the angle.
Page one is thin
Your name returns a profile or two and nothing else. A set of indexed features in recognized publications fills that page faster than a pitch cycle.
Problems we solve
The reasons clients come to us about PR
Most PR problems are not a lack of effort. They are a lack of access, structure and a story worth publishing.
Nobody has heard of you yet
Your work is good, your search results are thin, and prospects have no third party proof to reassure them.
Pitches go unanswered
You have emailed journalists and heard nothing back. Without relationships and a clear angle, cold pitching rarely lands.
Coverage that leads nowhere
Scattered mentions in low quality outlets that no one reads, no one cites, and Google does not rank.
A competitor owns the narrative
Someone in your category is quoted as the expert every time, and that position keeps compounding for them.
A launch with no audience
A funding round, product, book, film or release is coming and there is no plan to put it in front of anyone.
No usable proof assets
Nothing credible to put on your site, in a deck, in a bio or in front of a platform reviewing your account.
Service deliverables
What Viral Spike Marketing provides
Every engagement is scoped in writing before it starts, so you know the outlets, the format and the timeline you are buying.
Media strategy
Positioning, target outlet list by tier and audience, campaign sequencing and the message you want repeated.
Story development
Angles, narrative, quotes, bio and supporting materials written to meet editorial standards rather than ad copy standards.
Pitching and outreach
Direct outreach to editors, writers and contributors with the angle matched to what that publication actually runs.
Placement in recognized publications
Guaranteed editorial features and pitched coverage. Our published work includes New York Post, Forbes, USA Today, Entrepreneur, Billboard, Men’s Journal and Fox affiliates.
Proof and usage assets
Links, logos and copy formatted for your website, bio, decks and profiles, with correct as seen in usage rules.
Visibility follow through
Coverage indexed, linked from your site and structured so search engines and AI assistants can associate it with your name.
Guaranteed placement options exist for specific publications and are confirmed in writing before payment, subject to outlet availability and editorial requirements. Every deliverable in the agreement is guaranteed in writing or refunded in full; the agreement names which placements they are.
Benefits
What credible coverage changes in your business
Press is not a vanity purchase. It is the layer of proof that shortens every other conversation you are in.
- Prospects who research you find recognized publications instead of empty search results
- Sales conversations start further along because credibility is established before the call
- Your name gains sources that search engines and AI assistants can cite when they describe you
- Positive coverage occupies page one space that would otherwise be open to anyone
- Partners, bookers, investors and platforms get the third party validation they ask for
- Coverage becomes a durable asset rather than a one week spike in attention
Our process
How a Viral Spike PR campaign runs
Five stages, with a written scope before stage two and a report you can forward at the end.
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Discovery and positioning
We learn the business, the goal behind the coverage and the audience you need to reach, then define the angle that earns attention.
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Outlet mapping and scope
You receive a target list by tier with format, timeline and cost for each route, including which placements can be confirmed in advance.
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Story build
We write the narrative, quotes and supporting material, and prepare anything an editor will ask for before they ask for it.
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Outreach and placement
Pitching and coordination with editors and contributors, through to scheduling and publication.
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Amplify and report
Live links delivered, coverage put to work on your site and profiles, and a summary of everything published.
Results and proof
Verified work and what clients say
Every campaign below is published in our portfolio with the outlets named. Reviews are public Google reviews of Viral Spike Marketing.
5.0Average Google rating
10,000+Clients trusted
53Published case studies
Their team truly understands branding, PR, and digital strategy at the highest level. They helped my brand gain real visibility, landing features, boosting engagement, and creating the kind of polished online presence that gets noticed.
My business has grown so much thanks to their PR and marketing expertise.
My client was thrilled to be featured in a fashion magazine spread with the help of Viral Spike Marketing services. The professionalism, communication, and response time were truly exceptional.
Selected published PR campaigns
- Audien Hearing: USA Today, Forbes, Wired
- Michael Arthur Diamonds: New York Post, OK! Magazine
- Jerry Chidester, M.D.: New York Post features
- Chester Zoda: Forbes, IBT, Yahoo News
- Lin Amherst: Fox 5 primetime segment
- Harry Jowsey: Forbes and Entrepreneur
Each engagement is scoped to the client, category and news cycle. Coverage shown is work we have published and can evidence. Read our public relations case studies, including primetime TV and national features. Every engagement is guaranteed: the deliverables in your agreement are delivered or refunded in full.
Frequently asked questions
Public relations questions we are asked most
Can you guarantee I will be published?
Yes. Every engagement is guaranteed in writing. For guaranteed placements the publication, format and window are named before you pay and the article publishes or is refunded in full. For earned-media campaigns the scope names the outreach deliverables, interviews and reporting you receive, and those are delivered as scoped or refunded.
How long does a PR campaign take?
Scoping and story build usually run one to two weeks. Publication timing depends on the outlet and the route, from days for confirmed placements to several weeks for pitched features. Your scope states the expected window.
What is the difference between earned media and a guaranteed placement?
Earned media is pitched: we develop the story and secure interviews and features on merit, and the scope names the outreach deliverables, interviews and reporting you receive. A guaranteed placement is arranged with the publication first: the outlet, format, timeline and refund terms are named in writing before you pay, and the article publishes or is refunded in full. Choose a guaranteed placement when there is a date to hit, a verification file to build or a thin first page to fill.
Do I need a news hook to get coverage?
It helps, but it is not always required. A funding round, launch, milestone, data set or strong personal story all work. If there is no hook yet, we build the angle during story development.
Will press help my Google results?
Coverage on established publications often ranks for your name and becomes a source AI assistants can draw from. We structure and link coverage to support that, and the placements themselves are guaranteed: published and indexed on Google, or refunded in full.
Do you work with clients outside New Jersey?
Yes. We are based in New Jersey and work with clients across the United States. The work is run remotely by email and shared documents, and we pitch the national, trade and regional outlets that reach your market, wherever it is.
Guides and resources
Guides and outlets for your PR plan
What does a publicist do?The job, the deliverables and when you need one.Publicist vs PR agency vs manager vs agentWho does what, and who you actually need.Press release distribution costWhat the wires charge and what you get for it.Get your story in local newsHow local newsrooms pick stories, and how to pitch them.Crisis communications planA plan a small business can actually run.PR for authorsBook publicity that sells books, not just mentions.Publications directoryEvery outlet we place, each with its own page.Guaranteed PR placementsOutlet, format, timeline and refund terms in writing.Digital PR agency vs traditional PR firmWhich model fits your goal.Digital PR servicesHow campaigns earn links, coverage and AI citations.PR for startupsWhen to hire and what to expect.Earned vs guaranteed vs paid mediaThe three routes into a publication, compared.Press coverage for startupsGuaranteed editorial features for small businesses and startups.How to choose a PR company in 2026A vetting guide for your niche, budget and growth stage.How much does a PR agency cost?Retainers vs pay-per-placement, compared.
Viral Spike Marketing · Nationwide
Tell us who needs to hear about you
Send a short note about your brand, your goal and your timeline. You will get an honest read on the route that fits, with the scope and cost in writing before anything starts.
- 5.0 average Google rating
- Guaranteed in writing or your money back
- Client features in Forbes, USA Today and New York Post
Serving clients across the United States. We reply by email within one business day.