Angle development
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Entrepreneur • Entrepreneur Leadership Network • international editions
Entrepreneur is the most founder-native masthead in business media and one of the more accessible Tier 2 targets. Here is every route in, what each costs, and which one suits a founder with a deadline.
The most founder-friendly door in business media.
Entrepreneur speaks directly to founders, operators and small-business owners, which makes it unusually well matched to the people who most often want press. It is a Tier 2 title by price and a Tier 1 title by relevance if your customer is another business owner.
It also runs the Entrepreneur Leadership Network, a paid membership programme where approved members publish their own articles. That is a legitimate and useful product — but a member byline and an editorial feature are different assets, and you should know which one you are buying.
If you sell to small and mid-sized businesses, an Entrepreneur feature frequently outperforms a more expensive national logo, because the readers are your actual buyers rather than a general audience. Spend the difference on a second placement instead of a bigger badge.
Four doors. They are not equally open, and they do not cost the same.
| Route | What it takes | Realistic timeline | Typical cost |
|---|---|---|---|
| Editorial pitch | A newsworthy hook and a credible voice. Most pitches go unanswered. | 3–12 months, or never | Free — or a $5k–$25k/mo retainer |
| Entrepreneur Leadership Network | Application and approval, then you write your own posts under a programme byline. | 4–10 weeks to approval | Roughly $2,000–$5,000 per year |
| Sponsored / partner content | A labelled commercial arrangement with the publisher’s studio. | 4–12 weeks | Five figures, campaign-based |
| Guaranteed placement | You approve the outlet and the draft; it runs on a committed date. | 7–21 days | Quoted flat, all-in |
A strong Tier 2 placement your buyers actually read beats a Tier 1 logo they scroll past. Full market ranges in what press placements cost
A finished asset you can use the day it publishes.
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Our writers produce the article to Entrepreneur’s house style and length. You are not handed a template to fill in.
You read the draft, adjust the headline, the quotes and the framing, and sign off. Nothing publishes unseen.
Most placements publish 7 to 21 days after you approve the draft.
The article lives on entrepreneur.com with the masthead above it — indexed, citable, and yours to link to forever.
Exactly where to put the logo, how to work it into your deck, your bio and your ad creative so one article earns more than one impression.
No retainer, no lock-in, no mystery.
We learn the business and the deadline behind the coverage, and give you a straight answer on whether Entrepreneur is the right outlet for it.
You get the flat, all-in price and the live window in writing. Nothing is booked until you approve it.
We draft; you revise and sign off. Revisions are included.
The piece goes live on entrepreneur.com. You get the URL and the leverage plan the same day.
The four things clients tell us changed after publication.
Buyers, investors and partners stop asking whether you are real. The masthead does the work before your first slide.
A high-authority article ranks and stays ranked — the fastest way to put something credible at the top of page one.
ChatGPT, Perplexity and Google AI Overviews lean on established publications when summarising a brand. This gives them a source to quote about you.
Decks, data rooms, petitions, award submissions, speaker applications. One article gets reused for years.
Including the parts other agencies skip.
Tell us who you sell to. We will tell you whether Entrepreneur is the right room and what it costs.