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Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Get featured in Business Insider — routes, costs and timelines
Business Insider • Insider • BI Prime • Markets Insider
Business Insider is where investors, operators and tech buyers actually read. It is a harder editorial door than most business titles and a more valuable one when it opens. Here is every route in, priced honestly.
★★★★★5.0 rated · Open 24/7 · 100% confidential · 1,000+ outlets
Business Insider at a glanceLive
Business InsiderTier 1 · tech & finance
GuaranteedQuoted privately
Editorial pitchFree · competitive
AudienceInvestors & operators
Turnaround7–21 days
Best forB2B, SaaS, fintech
A real editorial article, approved by you before it runs.
Also placing clients in
ForbesUSA TodayBusiness InsiderEntrepreneurNewsweekFast CompanyBloombergInc.Yahoo Finance
The short answer
How do you get featured in Business Insider?
A demanding newsroom with an audience that converts.
Business Insider is the outlet B2B founders most often want and most often misjudge. Its newsroom is genuinely selective, its readers are disproportionately investors, operators and enterprise buyers, and a feature there converts differently from a general-interest logo: it does not just make you look credible, it puts you in front of people who write cheques.
That also makes the editorial door narrow. BI reporters cover funding, product launches with real traction, industry shifts and strong founder narratives. “We exist and we are great” does not clear the bar. If you have a number, a first, or a genuinely contrarian read on your market, you have something to work with.
What actually gets covered
- Funding and financial events — rounds, acquisitions, notable revenue milestones
- Proprietary data — a survey, a benchmark, an internal dataset nobody else has
- Founder narrative — an unusual path, a hard pivot, a documented failure
- Market commentary — a defensible position on something the industry is already arguing about
The routes
Every way into Business Insider, compared
Four doors. They are not equally open, and they do not cost the same.
| Route | What it takes | Realistic timeline | Typical cost |
|---|---|---|---|
| Editorial pitch | A genuinely newsworthy hook and a credible voice. Most pitches are never answered. | 3–12 months, or never | Free — or a $5k–$25k/mo retainer |
| Expert contributor commentary | Application and approval, then you write your own posts under a programme byline. | 4–10 weeks to approval | Varies by programme and desk |
| Sponsored / partner content | A commercial arrangement with the publisher’s brand studio, clearly labelled as paid. | 4–12 weeks | Five figures and up, campaign-based |
| Guaranteed placement | You approve the outlet and the draft; it runs on a committed date. | 7–21 days | Quoted flat, all-in |
Business Insider costs more than most Tier 2 business titles and converts better with investor audiences. If your buyer is an enterprise procurement team or a VC, it is frequently the better spend than a bigger consumer name.
What we do
What a Business Insider placement includes
A finished asset you can use the day it publishes.
Full drafting
Our writers produce the article to Business Insider’s house style and length. You are not handed a template to fill in.
Your approval
You read the draft, adjust the headline, the quotes and the framing, and sign off. Nothing publishes unseen.
A committed date
Most placements publish 7 to 21 days after you approve the draft.
Permanent editorial URL
The article lives on businessinsider.com with the masthead above it — indexed, citable, and yours to link to forever.
Leverage plan
Exactly where to put the logo, how to work it into your deck, your bio and your ad creative so one article earns more than one impression.
How it works
From call to live article
No retainer, no lock-in, no mystery.
1
Strategy call
We learn the business and the deadline behind the coverage, and give you a straight answer on whether Business Insider is the right outlet for it.
2
Confirm the placement
You get the flat, all-in price and the live window in writing. Nothing is booked until you approve it.
3
We write, you approve
We draft; you revise and sign off. Revisions are included.
4
It publishes
The piece goes live on businessinsider.com. You get the URL and the leverage plan the same day.
Why it matters
What a Business Insider feature actually does for you
The four things clients tell us changed after publication.
It ends the credibility argument
Buyers, investors and partners stop asking whether you are real. The masthead does the work before your first slide.
It owns your name in search
A high-authority article ranks and stays ranked — the fastest way to put something credible at the top of page one.
AI engines cite it
ChatGPT, Perplexity and Google AI Overviews lean on established publications when summarising a brand. This gives them a source to quote about you.
It travels into documents
Decks, data rooms, petitions, award submissions, speaker applications. One article gets reused for years.
Common situations
Why people come to us for Business Insider
An investor or buyer asked where we have been covered
Page one of Google is thin for our founder
A retainer agency produced nothing in six months
We need published material for an immigration filing
Competitors look bigger than they are
AI tools describe us wrongly or not at all
A deal stalled at due diligence
We are launching with zero third-party proof
We were sold a fake placement once already
Who we place
Built for people who need proof now
FoundersSaaS & techFintechE-commerceReal estateInvestorsLaw firmsHealthcareConsultantsAuthorsPublic figuresVisa applicantsAgenciesFranchises
Straight answers
Business Insider placement FAQ
Including the parts other agencies skip.
How much does a Business Insider placement cost?
Guaranteed editorial placements are quoted flat and all-in for your specific angle — call or text (855) 580-0099 for a figure. Editorial pitching is free but genuinely competitive.
Is Business Insider harder to get into than Forbes?
Editorially, generally yes — BI has no equivalent of the Forbes contributor and council surface, so there are fewer side doors. That scarcity is exactly why the placement carries weight with investor audiences.
What makes a story work for BI?
A number, a first, or a defensible contrarian position. Funding events, proprietary data, and founder narratives with real texture work. Generic company announcements do not.
How long does it take?
Guaranteed placements typically publish within 7 to 21 days of your approval.
Will it help my SEO?
Indirectly. Paid placements are typically nofollow, but the entity authority, branded search lift and AI-engine citations are real. See our page on whether these links help SEO.
Is it worth more than a bigger consumer outlet?
For B2B, SaaS, fintech and anything sold to investors or enterprises — frequently yes. Audience quality beats audience size when your deal size is large.
Do I approve the draft?
Always, before anything publishes. Revisions are included.
How do I get started?
Call or text (855) 580-0099 or use our contact form. We will tell you honestly whether BI is the right outlet for your goal.
Keep reading
Related guides
Get in front of the people who write cheques.
Tell us your traction and your deadline. We will tell you whether Business Insider is the right room, and what it costs.