Get Featured in The Sun
The Sun • Guaranteed feature article • 1–2 weeks • UK audience
Yes, you can get featured in The Sun. Viral Spike Marketing arranges a guaranteed feature article on thesun.co.uk: a full article about you, your business, your product or your personal story, approved by you before it runs, indexed on Google, and typically live within one to two weeks. The article format, including how the publication presents it, is confirmed in writing before you pay. If the placement does not publish, you receive a full refund.
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Can you get featured in The Sun?
One of Britain’s best-known tabloids, read for showbiz, sport, television and stories about everyday people.
The Sun covers news, showbiz, television, football and other sport, money, motors, travel, health and real-life stories for a mass audience in Britain and the United States. Earned coverage usually goes to famous names, big-match drama and extraordinary personal stories, which makes space scarce for ordinary businesses. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on thesun.co.uk inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.
What The Sun covers
The Sun is one of the most widely recognized newspapers in Britain, with a separate edition for American readers. It covers breaking news, celebrity and showbiz, television and reality shows, football and boxing, royal stories, money and bargains, motors, holidays, health, fitness and parenting. Its Fabulous section covers fashion, beauty and real-life features, and human-interest stories about ordinary people run throughout the site.
The voice is fast, cheeky and conversational, famous for short sentences and playful headlines. The Sun likes stories with a hook a reader can repeat to a friend: a parent who turned a side hustle into a company, a tradesperson with a clever money-saving idea, a transformation with before and after photos, an entertainer with a new release, or a product people are queuing to buy.
Who reads The Sun
Sun readers are a broad, mainstream audience: working families, football supporters, television fans, bargain hunters and people who enjoy celebrity news, in Britain and increasingly in the United States. They read on their phones in short bursts, they like pictures and plain talk, and they are quick to share a story that surprises, amuses or helps them save money.
For a consumer brand, an entertainer or a personality, that scale is the point. A feature in The Sun puts a name in front of everyday shoppers and fans, and the masthead is one that retailers, television bookers, promoters and talent agents all know. It is useful on product packaging, in a retail pitch, in a booking kit and across social channels.
Who a Sun feature is a good fit for
The Sun suits stories that everyday readers will want to share.
Consumer products and bargains
Affordable beauty, home, food, fitness and gadget brands with a product ordinary shoppers can buy and talk about.
Entertainers and personalities
Musicians, DJs, reality stars, comedians, influencers and presenters with a release, a show or a personal story to tell.
Real-life success stories
Everyday people who built a business, changed their life or overcame long odds, told in a way readers can relate to.
Sport, fitness and transformation
Boxers, footballers, trainers and coaches, plus weight-loss and fitness journeys with visible results and the photos to show them.
What the Sun placement includes
Everything below is written into your scope before you pay.
| Item | What you get |
|---|---|
| Placement type | Guaranteed feature article published on thesun.co.uk. The exact format, including how the publication presents the piece, is named in your scope before you pay. |
| Typical turnaround | One to two weeks from your written approval of the draft. Your scope names the exact publication window. |
| Audience and region | United Kingdom, plus a United States edition, with a mass-market readership that follows showbiz, football, television, real-life stories, money-saving tips and everyday lifestyle news. |
| Google indexing | The article is published at a live URL on thesun.co.uk and indexed by Google, so it can be found when someone searches your name or company. |
| Your approval | You review the full draft, request revisions and sign off in writing before anything is submitted. |
| Refund guarantee | If the placement does not publish as written, you receive a full refund. The refund terms are stated before payment. |
The outlet, format, timeline and refund terms are written into your scope before you pay, exactly as they are for every guaranteed PR placement from Viral Spike Marketing. The Sun is one of the outlets in our publications directory.
What makes a story pitch-ready for The Sun
Sun readers want a hook, a face and a payoff in seconds.
The Sun writes for readers who decide in a headline whether to keep going, so a feature works when the hook is obvious. The strongest pieces lead with a surprising fact or a personal turning point, use simple words and strong photos, include real figures where they exist, and make the subject someone readers feel they could know.
Step one is spotting which of the angles below has the best hook. Clients often want to sound corporate, when the personal, slightly surprising version of their story is the one Sun readers enjoy.
What weakens a pitch
- Corporate speak. Sun readers skip anything that sounds like a boardroom, so the story must be told the way people talk.
- No pictures. This is a visual title, and a feature without strong, genuine photos of the person or product falls flat.
- Exaggerated figures. Earnings, sales and before-and-after results get questioned loudly by readers, and everything we write must be true and provable.
- A niche business-to-business story. If an everyday reader cannot see why it matters to them, it belongs in a different outlet.
How Viral Spike Marketing handles it
Strategy, story angle, writing, placement, delivery. No retainer, no lock-in.
Strategy
A short consultation covers you, your product or your story, your audience and your timing. If The Sun is not the right outlet for your goal, we say so.
Story angle
We identify the angle an editor at The Sun would run: the surprising fact, the personal turning point, the bargain or the transformation that makes readers stop scrolling.
Writing
Our writers draft the piece to The Sun’s standards and length. You review it, request revisions and give written approval.
Placement
The approved article is submitted to the publication inside the agreed window. Nothing is submitted before you sign off.
Delivery
The piece goes live on thesun.co.uk. You receive the live URL and guidance on using it in your site, packaging, retail pitches, booking kit and social channels.
Viral Spike Marketing has run press and visibility campaigns for brands, founders and artists across the country, including names such as OVO Sound, Taylor Gang, G Herbo and NLE Choppa. Guaranteed placements are one route inside our public relations service; pitched coverage is the other.
Sun placement FAQ
What brands, entertainers and everyday entrepreneurs ask before booking a feature in The Sun.
How do you get featured in The Sun?
Is The Sun a good fit for someone who is not famous?
How long does a Sun placement take?
Does The Sun suit American subjects, or only British ones?
Will the Sun article be indexed by Google?
What happens if it does not publish?
Other outlets we place
Pair the placement, or pick the better fit. Browse the full list in our national and international news publications.
Get featured in The Sun and get people talking.
Tell us your story, what makes it surprising and the date you need it by. We will confirm the fit, put the outlet, timeline and refund terms in writing, and handle it from angle to live link.
Guaranteed feature article · you approve the draft · full refund if it does not run