Get Featured in Inverse

Technology publications like Inverse receive far more pitches than they can ever cover, and most go unanswered. A young company without a funding round, a known name or an existing media relationship can wait a long time for a reply. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on inverse.com inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Inverse covers

Inverse belongs to the technology press, a category that covers the tools people use and the companies that make them. For readers in the United States, that means reporting and features on software, apps, devices, startups, artificial intelligence, IT and online security. Technology outlets write about the people behind products as well as the products themselves, so a founder’s decisions, a team’s approach or a company’s origin can carry a story.

Technology writing treats products as answers to problems. The stories that hold attention describe a specific gap, the thinking behind the fix and the result for real users. A security firm explaining a threat in plain language, an app maker showing how people use the product, or an IT company describing how it keeps clients running each give Inverse readers something they can use, which is the standard the category sets.

Who reads Inverse

Technology readers in the United States tend to be an active audience. They try new tools, recommend them to colleagues and make purchasing decisions for teams and whole companies. A publication like Inverse reaches engineers and developers, startup operators, technology buyers, investors and the enthusiasts who shape opinion among their friends and coworkers about which products are worth using.

For a startup or a technology company, that makes an Inverse feature useful well beyond the day it runs. It is something to show investors during a raise, prospects during a sales cycle and candidates during hiring. It also gives customers who search your name a credible third-party source that explains what you do in plain terms.

Being seen by readers across the United States

A publication with a national audience in the United States is read well beyond any single city, which makes coverage in Inverse useful for companies that sell across state lines. Customers, investors and partners in different parts of the country can all see the same feature. When any of them looks up your name, a nationally read publication is a reference they are likely to recognize.

Typical clients are growth-stage businesses preparing for a funding round, a product launch or a move into new states. Consultants, physicians, attorneys and speakers who want to be known beyond their home market are also common. Companies headquartered abroad use coverage in the United States to establish a presence before they open an American office.

A technology feature earns attention when it answers the questions a curious reader would ask. What does the product do? What problem made it necessary? What is different about how it works? The strongest stories name the customer, describe the moment the idea took shape and show evidence that the product is doing its job.

Before drafting, we identify the strongest of the angles below. Technology companies often lead with features when the more interesting story is the problem, the customer or the decision behind the product.

What weakens a pitch

• Vision without a product. A plan to change an industry is not yet a story; something that people can use today is.
• Comparisons you cannot support. Calling a product faster, safer or smarter than a rival only works when there is evidence a reader would accept.
• Writing only for engineers. Deep technical detail has its place, but a feature also needs a sentence anyone in the United States could understand.
• Leaving out the people. A company described with no founder, no team and no customer reads like a brochure instead of a story.