Get Featured in The Next Web

The Next Web, widely known as TNW, covers technology news, startups, artificial intelligence, sustainability technology and the companies shaping the digital economy. Coverage earned through a cold pitch tends to go to large funding rounds, well-known scaleups and announcements from the biggest technology companies. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on thenextweb.com within a window stated in writing, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Next Web covers

The Next Web, usually shortened to TNW, began in Amsterdam and built an international audience for its technology coverage. It reports on startups and scaleups, venture funding, artificial intelligence, deep tech, climate and energy technology, mobility, fintech, the future of work and the policy decisions that affect technology companies. It gives particular attention to the European technology scene while covering global stories as well.

The voice is curious, clear and a little informal, aimed at people who work in or around technology. TNW likes stories that show where an industry is heading: a startup opening a new category, a founder with an unusual route into the business, a technology moving from the lab to the market, or a company expanding between Europe and the United States.

Who reads The Next Web

TNW readers are founders and startup teams, venture investors, developers, designers, product managers, marketers at technology companies and corporate innovation leads. They are split between Europe and the United States, with a wider international following. They read to keep up with new companies and ideas, to see who is raising and growing, and to find products and partners worth knowing about.

For a startup or a growing technology company, a feature in The Next Web places the story in front of an audience of investors, potential hires, partners and early customers on both sides of the Atlantic. It is a recognized name in the startup world, useful in fundraising conversations, accelerator applications, market-entry plans and recruiting.

The Next Web writes for people inside the technology business, so a feature works when it connects a company to a larger shift. The strongest pieces explain what the company does in one clear sentence, show evidence of momentum, and say something about the market that a founder or investor would repeat to a colleague.

Before drafting, we settle on the strongest of the angles below. Founders often focus on the product alone and miss the market change that makes it timely.

What weakens a pitch

• A product description with no wider context. TNW readers want to know why this company matters now, not only what it sells.
• Momentum that cannot be shown. Growth, users and funding claims need to be accurate, and everything we write must be true.
• Slogans in place of substance. “Disrupting the industry” tells a reader nothing until the story explains what is different.
• Too many messages at once. One company, one shift and one clear reason to care make a better feature.