Get Featured in PCWorld

PCWorld covers the personal computer and everything around it: laptops, desktops, processors, graphics cards, monitors, storage, Windows, security software and accessories. Coverage earned through a cold pitch usually goes to major chip and laptop launches and to products its reviewers have chosen to bench-test. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on pcworld.com inside the window written into your scope, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What PCWorld covers

PCWorld is one of the longest-running names in computing media, an American title published online after many years as a print magazine. It covers laptops and desktops, processors and graphics cards, monitors, storage and memory, keyboards and mice, Windows and its updates, antivirus and VPN software, productivity apps, PC gaming and the deals worth knowing about. Reviews, news, how-to guides and buying advice make up most of the site.

The voice is knowledgeable, hands-on and plainly spoken, written by people who test hardware and expect readers to care about the details. PCWorld explains performance, value and practical trade-offs. Stories about a component that changes what a mid-range build can do, software that fixes a common Windows annoyance, a peripheral with a clever design, or a company challenging a dominant brand all fit.

Who reads PCWorld

PCWorld readers are people who take their computers seriously: enthusiasts who build and upgrade their own machines, gamers chasing better frame rates, remote workers and small-business owners choosing equipment, IT generalists supporting an office, and shoppers who want a trusted opinion before buying a laptop. Most are in the United States, and they tend to be the person friends and family ask for advice.

For a hardware maker, a software company or an accessory brand, a PCWorld feature reaches buyers who research carefully and influence other people’s purchases. It is a name that retailers, distributors, system integrators and resellers know well, and one that adds weight to a product listing, a channel pitch, a trade-show booth or a crowdfunding campaign.

PCWorld readers compare before they buy, so a feature works when it is precise about what the product does and who should choose it. The strongest pieces give real specifications, explain the engineering or design choice behind them, and are frank about where the product fits against better-known alternatives. Enthusiasts respect candor more than superlatives.

Before drafting, we work out which of the angles below carries the most weight. Hardware and software companies often overlook the practical use case, which is what this audience remembers.

What weakens a pitch

• Superlatives without numbers. This audience reads benchmarks for fun, and unsupported performance claims will not survive their attention.
• Claims that cannot be demonstrated. If a figure is quoted it must be accurate, and everything we write must be true.
• Vague positioning. “For everyone” helps nobody choose, so the story should say exactly which user the product suits.
• Products with no PC connection. PCWorld is about computers and what runs on them, so unrelated gadgets are a poor match.