Get Featured in The Palm Beach Post

Being local does not make The Palm Beach Post easy to get into. A community newsroom has limited reporters and limited hours, so stories about businesses, practices and organizations often wait behind news that has to run today. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on palmbeachpost.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Palm Beach Post covers

Readers in Florida have plenty of national and international news to choose from. The Palm Beach Post does a different job. Local news publications concentrate on a defined area and report what is going on inside it, from civic affairs and the local economy to community events, schools, sports and the arts. The common thread is place: each story matters to someone nearby.

Local reporting treats a community as a set of people and places with names. In that setting, an opening, an expansion, an award, a new hire, a charity drive or a new service is news, provided it is told with facts. Owners, professionals, nonprofits, event organizers and creative people with a local tie are all familiar subjects of this kind of coverage.

Who reads The Palm Beach Post

The Palm Beach Post’s readers are people with a stake in the area: residents, families, business owners, local officials, professionals and people thinking about moving to or investing in the community. The publication serves readers in Florida, and they read local news for practical reasons. They want to know what is happening near them, which businesses are new, and who is doing work worth knowing about.

Local coverage carries a kind of weight that advertising does not. When neighbors read about a business, a practice or a cause in their community’s news publication, the name becomes familiar and easier to choose. For companies entering the market from elsewhere, it is a way to introduce themselves to the area in a setting locals already read.

What local coverage in Florida does for you

A business that serves Florida benefits from being seen where people in Florida already get their news. A feature in The Palm Beach Post places your name in front of nearby customers, suppliers and referral sources who can act on it without leaving the area. It also adds a local reference point for anyone in the state who researches you before making a call or signing an agreement.

Coverage in Florida is commonly sought by service businesses, restaurants, medical and legal practices, real estate professionals, contractors and nonprofits that depend on local customers. It also suits companies from other states that are opening an office, a store or a franchise location in Florida and want to introduce themselves to the community.

You do not need a big announcement to be local news. You need something real: an opening, a milestone, a new offering, a community effort, a personal story with roots in the area. What matters is that the details are accurate, the local link is plain, and the story tells readers something they did not know.

The angles below are where we begin. One clear angle, backed by real details about your work in the community, makes a better local story than a list of everything you offer.

What weakens a pitch

• Nothing new. A local story needs a reason to run now, such as a date, a change, an event or a recent result.
• Missing details. Without a location, a description of what you do and a clear timeline, a feature reads as generic and local readers move on.
• Claims that cannot be supported. Local readers know the area and will notice exaggeration, and we only write what is accurate.
• A story with no people in it. Community news is about neighbors, so a feature needs an owner, a team or a client perspective.