Get Featured in Orlando Sentinel

Ask any owner who has emailed a local newsroom about a grand opening: a reply is far from certain. Orlando Sentinel has a whole community to cover with a finite staff, and a pitch from a stranger is easy to set aside. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on orlandosentinel.com inside a written window, usually two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Orlando Sentinel covers

Think of Orlando Sentinel as a record of its community. As a local news publication in Florida, it belongs to a category that reports on public meetings and local decisions, businesses arriving and expanding, school and sports results, cultural events, and residents doing something worth noting. Stories are chosen for their connection to the place and to the people who live there.

The tone of local news is direct and practical. Readers want to know what is opening, what is changing, who is behind it and how it affects them. That makes room for stories about a business reaching a milestone, a professional bringing a new service to the area, a nonprofit meeting a need, an event worth attending, or a resident with an achievement the community would want to hear about.

Who reads Orlando Sentinel

Who reads local news in Florida? Residents who want to keep up with their community, owners watching the local market, professionals looking for referrals and partners, and newcomers learning the area. Orlando Sentinel writes for that readership. Its audience is defined by location, which means a story there reaches people who can actually visit, call, book or attend.

Recognition close to home is often worth more than attention far away. A feature in a local publication gives an owner, a professional or an organizer something concrete to share with customers, donors, members and referral sources. It also gives people who look up your name a news story from your own market to find.

Why coverage in Florida matters

Local trust is built close to home. When Orlando Sentinel covers a company, readers in Florida see it in a setting they know, alongside news about their own communities. That context helps with customers who prefer to buy nearby, with partners who want to work with established local names, and with anyone in Florida who checks your background before reaching out.

Demand comes mostly from businesses with a physical presence in Florida: shops, clinics, firms, studios and venues that want more people nearby to know them. It also comes from entrepreneurs raising their profile ahead of a local launch, and from companies headquartered elsewhere that are hiring or opening in Florida.

The question every local reader asks is simple: what does this have to do with here? A good feature answers it in the first lines. That can be an address, a hometown, a local client base, a community project or a new service for residents. Everything else in the story builds on that connection.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• No local connection. If the story could run unchanged in any town, readers of a community publication have little reason to stop on it.
• Sales copy presented as news. Readers come for information about their community, so a list of offers and slogans reads as out of place.
• Vague claims. “Best in the area” and “top-rated” mean little without something a reader can verify, and everything we write must be true.
• Too many messages. One opening, one milestone or one person, told clearly, is stronger than a tour of every service you provide.