Get Featured in Polygon

Polygon writes for people who care about games, and that audience has no shortage of choices competing for its attention. New studios, esports teams, creators and accessory brands often find their announcements crowded out by bigger names with bigger marketing budgets. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on polygon.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Polygon covers

Players in the United States have more games to choose from than they could ever finish, and gaming publications like Polygon help them decide. An outlet in this category follows new and upcoming releases, the developers and publishers behind them, competitive play, creators and the gear that players use. Its role is to point an enthusiastic audience toward games and names it has not yet discovered, and to explain why they deserve a look.

The voice of gaming coverage is enthusiastic and informed. Readers know the medium well, so they respond to specifics: how the game plays, what inspired it, what the team did differently and when and where it can be played. Stories about a small studio shipping its first title, a mechanic nobody has tried before or a creator who built an audience from nothing all sit comfortably in a publication like Polygon.

Who reads Polygon

Who reads Polygon? As with any gaming publication, the answer is people who treat play as a real part of their lives. In the United States that includes players choosing where to spend their time and money, creators looking for something to show their audiences, esports followers, and developers, publishers and investors watching what the market responds to.

That audience is why a feature matters. A story in Polygon puts your game, team or product in front of people who are already looking for something to play, watch or buy. It becomes a reference you can add to your press kit, your store page, your partnership deck and your social channels whenever you need to show that your work has been covered.

Being seen by readers across the United States

Trust travels further when the publication is known nationwide. Coverage in Polygon is visible to readers in every part of the United States, so a single feature can support sales in several markets at once. It is also practical for reputation, since customers and partners who check your background tend to look for mentions in outlets they have heard of.

Interest comes from organizations whose audience is spread across the United States, from direct-to-consumer brands to professional firms with clients in several states. It also comes from people whose careers depend on national recognition, including authors, founders and industry specialists, and from overseas companies that want American customers to know who they are.

The best gaming stories begin with a feeling, not a specification. Readers stay with a piece that tells them what it is like to play, then explains how a team got there and what it had to give up along the way. Honest detail about development is welcome, and so is a clear statement of when and where people can play.

We settle on one of the angles below before any writing starts. Developers often lead with a feature list when the better story is the idea behind the game or the people who made it.

What weakens a pitch

• Genre labels with nothing else. “An action-adventure with RPG elements” describes a great many games, and Polygon readers have seen the phrase too often.
• Promises the game cannot keep. Players remember overstatement, and everything we write about your title has to be true on release day.
• A feature list with no feeling. Readers want to know what playing is like, not how many levels, weapons or modes are included.
• Trying to cover everything. One hook, one story or one idea, told well, stays with players longer than a complete tour of the game.