Get Featured in TheGamer

TheGamer covers video games and the culture around them: the releases, the studios, the players and the hardware. Coverage won through cold pitching tends to go to large publishers and to games that already have a following. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on thegamer.com within a window stated in writing, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What TheGamer covers

TheGamer is a gaming publication serving readers in the United States. Publications in this category cover video games on console, PC and mobile, along with the studios that make them, the hardware they run on and the communities that form around them. They tell players what is coming, what is worth their time and who is behind it. Esports, streaming, indie development and gaming culture all sit within that range.

What works in gaming coverage is passion backed by detail. Players can tell when a story was written by someone who understands games, and they reward it with attention. That favors developers who can talk about their influences, their design decisions and the experience they want a player to have. A description that could apply to any game in the genre tends to be forgotten as soon as it is read.

Who reads TheGamer

People read a gaming publication because they are looking for their next game, their next piece of gear or the next team to follow. The audience for TheGamer in the United States is likely to include committed and casual players, PC builders, console owners, mobile gamers, esports fans and people who work in games. They read often and they share what they find.

Many players look a game up before they buy it. When someone finds your title on a storefront and wants to know more, a feature in a gaming publication gives them a fuller story than a store description can. For an indie developer competing against large marketing budgets, that kind of coverage can be the difference between a wishlist and a pass.

Being seen by readers across the United States

Companies that operate in more than one state need recognition that is not tied to one place. TheGamer reaches a national audience, so a feature there is relevant to buyers and partners wherever they are in the United States. That breadth matters when a prospect in another region searches your name and wants to see that you are known outside your hometown.

The businesses that ask for coverage in the United States tend to have customers in many places: e-commerce stores, national service providers, manufacturers and technology companies. Individuals come too, such as entrepreneurs, investors and public figures who need a credible national reference. International brands entering the American market make up another steady group.

TheGamer is written for people who follow games, so a feature works when it speaks their language without hiding behind it. Describe the game in terms of what the player does, name your influences honestly, and let the personality of the team show. One memorable hook does more than a list of every mode and feature.

The first step is picking an angle from the list below together. Small studios tend to underrate their own development story, and it is often what readers of a gaming publication connect with most.

What weakens a pitch

• Genre labels with nothing else. “An action-adventure with RPG elements” describes a great many games, and TheGamer readers have seen the phrase too often.
• Promises the game cannot keep. Players remember overstatement, and everything we write about your title has to be true on release day.
• A feature list with no feeling. Readers want to know what playing is like, not how many levels, weapons or modes are included.
• Trying to cover everything. One hook, one story or one idea, told well, stays with players longer than a complete tour of the game.