Get Featured in Today’s Parent

Because lifestyle touches almost every consumer business, a publication like Today’s Parent is pitched from all directions. Owners who try on their own often find that a thoughtful email about a restaurant, a product or a book goes unanswered for months. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on todaysparent.com inside a written window, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Today’s Parent covers

Lifestyle coverage is about choices, and Today’s Parent helps its readers in Canada make them. A publication of this kind writes about where to eat and stay, what to cook, how to arrange a home, how to travel well and how to look after family, relationships and oneself. It also introduces the businesses and individuals behind those choices, from a neighborhood restaurant to a first-time author.

The tone is friendly and grounded, written for readers who want honest ideas and not a sales pitch. A feature keeps their interest when it is specific about the experience and modest in its promises. Profiles of owners, makers, practitioners and writers belong beside guides and recommendations, as long as the story is true to life, has a person at its center and offers something a reader can use.

Who reads Today’s Parent

Lifestyle readers read with their own plans in mind, and that is the audience Today’s Parent serves in Canada. They want recommendations they can act on and people they can relate to. Coverage in this category also works as a discovery tool for others: stockists looking for products, planners looking for venues and experts, and producers looking for guests.

What makes it work is relevance. Your story appears in a publication about everyday living, read by people thinking about their own. For a small or local business, that is recognition customers understand at a glance. For a practitioner, a coach or a writer, it is a published reference that shows your experience and approach to the people considering working with you.

Earning recognition among readers in Canada

A feature in Today’s Parent tells readers in Canada that your company is active in their country and not only across the border. That distinction matters to Canadian customers, distributors and lenders, who often prefer to work with names they have seen at home. It gives your sales and hiring conversations in Canada a local point of reference.

Coverage in Canada is commonly sought by companies in natural resources, technology, real estate, financial services, retail and tourism, and by professionals such as lawyers, advisers and physicians. American firms expanding north are frequent clients, since they often need Canadian customers to see them as present in the country.

Lifestyle stories do well when they meet the reader at the right time of year. A piece tied to a season, a holiday, a new menu, a publication date or a travel period feels timely, while the same piece without that connection can drift. Add one vivid detail about how you work, and a Today’s Parent reader has a reason to remember you.

Here are the angles lifestyle readers tend to enjoy. Pick the one that sounds most like you. A single honest story with concrete detail is more convincing than a piece that covers everything you do.

What weakens a pitch

• Results language for wellness. Words like “heal”, “detox” and “fix” overstate what a service does. We describe methods and experience, and leave outcomes out.
• A sales offer as a story. Discounts and promotions belong in an advertisement. A feature is about who you are and what you have built.
• Everyone as the audience. A product or service “for anyone” is hard to picture. Saying exactly who it suits makes the piece more useful.
• A book summary in place of a story. For authors, a chapter list is not a feature. The interest is in why you wrote it.