Get Featured in Chatelaine

As a lifestyle publication, Chatelaine sits in a category with room for many subjects and far more candidates than space. Independent brands, local hospitality businesses and individual experts tend to be crowded out by names with established publicity support. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on chatelaine.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Chatelaine covers

Readers in Canada come to a lifestyle publication like Chatelaine for ideas they can put to use. The category ranges across eating and drinking, places to go, the home, family life, relationships and wellbeing, along with the products and services that go with them. Alongside the advice and recommendations are features on restaurant owners, makers, authors, coaches and other people with something useful to share.

The voice of lifestyle coverage is warm, practical and close to the reader’s own life. It asks what something is like and whether it is worth doing, so stories about a restaurant with a distinctive kitchen, a product made by someone who needed it, a travel business with a different way of seeing a place, or an author with useful experience all fit. What carries a piece is a real person and something readers can try.

Who reads Chatelaine

In Canada, Chatelaine speaks to readers who are curious about how to live a little better. They cook, travel, decorate, raise families and look for good advice, and they enjoy hearing from the people who do those things for a living. Beside them are the buyers, organizers, hosts and partners who watch lifestyle coverage for businesses and voices to work with.

Coverage in a lifestyle publication lets someone else’s pages introduce you. With a Chatelaine feature, a new customer can read the story of the business before they visit, order or inquire. Restaurants and hospitality businesses use it with guests and partners, product brands with retailers, practitioners and coaches with prospective clients, and authors with event hosts, booksellers and media.

How coverage in Canada supports your business

Trust in Canada is often built through domestic sources. When Chatelaine covers a business, the story reaches readers who live, shop and invest in the country. That audience includes the customers you want, the partners you may need, and the people who will search your name before they agree to a meeting. A feature there lets all three groups see your business described in a Canadian context.

Demand comes from small and mid-sized Canadian businesses, from professional practices competing in major cities, and from hospitality and travel operators. A further share comes from companies headquartered in other countries that sell into Canada and want coverage Canadian buyers will regard as their own.

The features that work in this category have a person at the center and a benefit the reader can picture. That might be a family recipe that became a menu, a trip that became a business, or a problem at home that became a product. If you can say what you offer, why you care about it and who it is for, you are ready.

We begin with one angle from the list below and build around it. Most businesses and authors could tell several stories, and our task is to find the one that is most useful to a lifestyle reader.

What weakens a pitch

• Health promises. We do not write that a product, food or practice treats, cures or prevents anything. Features describe the experience and the approach instead.
• Nothing a reader can try. A feature about a business that is not yet open or a product not yet available gives people nowhere to go.
• Superlatives without detail. “The best”, “unique” and “made with love” appear everywhere. What the food tastes like or how the service works is what readers remember.
• Every offering in one piece. A feature that lists the full menu, range or program reads like a brochure. One story, clearly told, serves you better.