Get Featured in TheThings

As an entertainment publication, TheThings sits in one of the most pitched categories in media. Actors, creators and event brands without representation often spend months on outreach and still struggle to get a single story considered. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on thethings.com within a window stated in writing, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What TheThings covers

Readers in the United States come to an entertainment publication like TheThings to keep up with what is on screen, who is making it and who is being talked about. The category spans film, television and streaming, celebrity and public figures, creator and influencer culture, events and nightlife, and the brands that operate in that world. Profiles and feature stories sit alongside the news of the week.

The voice of entertainment coverage is conversational and personality-led. Readers want a person to root for, so stories about an actor’s first significant role, a creator who built an audience from nothing, a filmmaker finishing an independent project, or an event company with a distinctive idea all fit naturally. What matters is a clear character, a real piece of work and a reason the story is being told now.

Who reads TheThings

In the United States, TheThings speaks to people who treat entertainment as part of everyday life. They follow releases, celebrities, creators and events, and they read to discover something before their friends do. Alongside those fans sit the professionals who scan entertainment coverage for talent and partners: producers, promoters, venue owners, casting teams and marketing managers.

Being written about in an entertainment publication changes how the next conversation starts. Instead of explaining who you are, you can point to a TheThings feature that tells the story for you. Performers and creators use that with agents and collaborators, filmmakers and producers with festivals and distributors, and event businesses with clients who want proof before they book.

What a national audience in the United States offers

Trust travels further when the publication is known nationwide. Coverage in TheThings is visible to readers in every part of the United States, so a single feature can support sales in several markets at once. It is also practical for reputation, since customers and partners who check your background tend to look for mentions in outlets they have heard of.

Interest comes from organizations whose audience is spread across the United States, from direct-to-consumer brands to professional firms with clients in several states. It also comes from people whose careers depend on national recognition, including authors, founders and industry specialists, and from overseas companies that want American customers to know who they are.

The features that work in this category are built on something real that an audience can see: a film, a show, a body of content, a run of events. Around that, readers want the human story, including where you started, what you risked and what changed. If you can point to the work and tell that story plainly, you are ready.

We start by choosing one angle from the list below and building the piece around it. Most people have two or three that could work, and part of our job is deciding which fits this audience best.

What weakens a pitch

• No project to point to. Entertainment readers want something they can watch, attend or follow, so a feature about plans alone has very little to hold on to.
• Inflated numbers. Follower counts, views and credits are easy to check, and everything we write has to be true and supportable.
• Borrowed fame. A story that leans on famous names you once stood near says little about you and reads as thin to an entertainment audience.
• Everything at once. Acting, hosting, a clothing line and a podcast in one piece blurs the picture. One project or one thread, told well, works better.