Get Featured in MovieWeb

Entertainment publications such as MovieWeb hear from far more actors, creators and brands than they could ever cover. Without a major distributor or an established publicity team, independent talent and smaller brands are usually the first to be passed over. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on movieweb.com within a window stated in writing, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What MovieWeb covers

MovieWeb publishes for an audience in the United States that cares about entertainment and pop culture. That category takes in screen releases and the talent behind them, celebrity and creator news, premieres, parties and live events, and the companies that serve the entertainment world. A good share of what such a publication runs is introductions: a new face, a new project, a brand or a night out worth knowing about.

Stories in this category are built around a hook the reader can picture: the role, the show, the channel, the party, the launch. Entertainment readers are curious about how people got where they are, so origin stories, behind-the-scenes accounts and career turning points work well. So do features on producers, event companies and entertainment brands, provided the piece shows what they actually make and who it is for.

Who reads MovieWeb

The audience for MovieWeb is made up of entertainment readers in the United States: film and television fans, followers of celebrity and creator culture, and people planning what to see or where to go. Readers of this kind share what they find, which is how a name moves from one article into group chats, feeds and conversations.

For an actor, creator, filmmaker or entertainment brand, a MovieWeb feature puts your name in front of an audience that is already interested in the field you work in. It is also a credential you can show: something a casting director, a booker, a venue, a brand partner or a prospective client can read before deciding to take the meeting.

Being seen by readers across the United States

A publication with a national audience in the United States is read well beyond any single city, which makes coverage in MovieWeb useful for companies that sell across state lines. Customers, investors and partners in different parts of the country can all see the same feature. When any of them looks up your name, a nationally read publication is a reference they are likely to recognize.

Typical clients are growth-stage businesses preparing for a funding round, a product launch or a move into new states. Consultants, physicians, attorneys and speakers who want to be known beyond their home market are also common. Companies headquartered abroad use coverage in the United States to establish a presence before they open an American office.

Entertainment publications write for fans, so a feature earns attention when it gives readers someone to be curious about. The strongest pieces name the project, describe the path that led to it and show what is happening next. A release, a premiere, an event date or a milestone gives the story its timing, and a clear personal detail gives it warmth.

We start by choosing one angle from the list below and building the piece around it. Most people have two or three that could work, and part of our job is deciding which fits this audience best.

What weakens a pitch

• A biography with no hook. A life story without a release, an event or a milestone gives readers no reason to read it this month.
• Promotional language. “The hottest”, “the best” and “the next big thing” are claims readers skip. Specific work and specific moments are what they remember.
• Claims that cannot be shown. Roles, bookings, deals and audience figures have to be real, because we only write what can be supported.
• No personality on the page. Entertainment coverage is about people, so a feature that reads like a company brochure misses what this audience comes for.