Get Featured in TheStreet

Business publications are selective by nature, because every company believes its own story is news. A founder pitching TheStreet without a funding round, a major client or an existing public profile is competing with a great many others for the same limited space. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on thestreet.com inside a written window, usually one to three days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What TheStreet covers

TheStreet sits in the business and finance category, written for readers in the United States who care how companies work. That category covers a wide field: startups and established firms, founders and chief executives, capital and markets, management and leadership, and the industries where all of these meet. The common thread is practical interest. Business readers want to know what a company does, why it is growing and who is responsible.

What makes a business story work is a clear subject and a reason to care now. Publications in this category write about companies as going concerns, so they favor stories with a beginning, a decision and a result. The founder who left a career to start a firm, the family business handing over to a new generation, the consultancy with a method of its own and the company opening in a new city are all familiar and welcome shapes.

Who reads TheStreet

A business publication attracts readers who make decisions. For TheStreet, that means people in the United States who own or run companies, manage teams, advise clients or allocate capital, together with those who hope to do so. They are reading with intent. A name they see in the business press is one they may later search for, call, hire, buy from or back.

For a founder, a firm or a growing company, that makes a TheStreet feature useful in practical ways. It puts your story in front of people who can become clients, partners, investors or hires. It also gives you something to point to: a business-press credential that prospects, lenders and procurement teams recognize when they are deciding whether to take you seriously.

Being seen by readers across the United States

A publication with a national audience in the United States is read well beyond any single city, which makes coverage in TheStreet useful for companies that sell across state lines. Customers, investors and partners in different parts of the country can all see the same feature. When any of them looks up your name, a nationally read publication is a reference they are likely to recognize.

Typical clients are growth-stage businesses preparing for a funding round, a product launch or a move into new states. Consultants, physicians, attorneys and speakers who want to be known beyond their home market are also common. Companies headquartered abroad use coverage in the United States to establish a presence before they open an American office.

A business publication writes for people who run or fund companies, so a feature earns attention when it explains how a business works and why it is growing. The strongest pieces name the market, describe the problem the company solves, show what is different about the approach and give the reader evidence: customers, milestones, decisions and results.

Before drafting, we identify the strongest of the angles below. Founders often overlook the decision or turning point that shaped the company, and that is frequently the part business readers find most interesting.

What weakens a pitch

• Vague ambition. Saying a company plans to change its industry means little without what it has already done, for whom, and with what result.
• Jargon. Terms that only make sense inside your sector lose the wider business reader, who wants the plain version of what you do.
• Old news presented as new. A milestone from years ago needs a present-day reason to be told, such as what it led to.
• Comparisons you cannot prove. Calling yourself the best or the first invites doubt unless the facts are there to show it.