Angle development
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Inc. • growth companies • founders • operators
Inc. is the masthead for companies in the expensive middle — past startup, not yet enterprise. We guarantee the placement. You approve the outlet and the article before it runs, and you get a committed publication date.
A guaranteed placement, or a pitch with no timeline. We do both — one has a date.
Inc. speaks to operators dealing with hiring, cash flow, systems and scale. That makes it unusually well matched to businesses selling to other growing businesses — your reader is your buyer.
Our route is a guaranteed placement: we name the outlet in writing, you approve the full draft including headline and quotes, and the article runs on a committed date. No retainer, no lock-in, no waiting to see what lands.
Worth knowing: Inc. also runs ranked lists such as the Inc. 5000, which are separate annual programmes with their own applications and revenue-growth criteria. They are a different product from an editorial placement. If your numbers make you a candidate, tell us and we will point you at the application as well.
Four doors. They are not equally open, and they do not cost the same.
| Route | What it takes | Realistic timeline | Typical cost |
|---|---|---|---|
| Guaranteed placement | You approve the outlet and the full draft; it runs on a committed date. | 7–21 days | Quoted flat, all-in |
| Editorial pitch | A genuinely newsworthy hook and a credible voice. Most pitches go unanswered. | 3–12 months, or never | Free — or a $5k–$25k/mo retainer |
| Sponsored / partner content | A labelled commercial arrangement with the publisher’s brand studio. | 4–12 weeks | Five figures, campaign-based |
A guaranteed placement gives you a date. If you also want to pursue Inc.’s ranked lists, they run on an annual cycle with their own criteria — the two are complementary, not alternatives.
A finished asset you can use the day it publishes.
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Our writers produce the article to Inc.’s house style and length. You are not handed a template to fill in.
You read the draft, adjust the headline, the quotes and the framing, and sign off. Nothing publishes unseen.
Most placements publish 7 to 21 days after you approve the draft.
The article lives on inc.com with the masthead above it — indexed, citable, and yours to link to forever.
Exactly where to put the logo, how to work it into your deck, your bio and your ad creative so one article earns more than one impression.
No retainer, no lock-in, no mystery.
We learn the business and the deadline behind the coverage, and give you a straight answer on whether Inc. is the right outlet for it.
You get the flat, all-in price and the live window in writing. Nothing is booked until you approve it.
We draft; you revise and sign off. Revisions are included.
The piece goes live on inc.com. You get the URL and the leverage plan the same day.
The four things clients tell us changed after publication.
Buyers, investors and partners stop asking whether you are real. The masthead does the work before your first slide.
A high-authority article ranks and stays ranked — the fastest way to put something credible at the top of page one.
ChatGPT, Perplexity and Google AI Overviews lean on established publications when summarising a brand. This gives them a source to quote about you.
Decks, data rooms, petitions, award submissions, speaker applications. One article gets reused for years.
Including the parts other agencies skip.
Tell us your growth story and your deadline. We come back with a flat price and a committed publication window.