Get Featured in The Gazette (Colorado Springs)

Space in a local publication goes first to public affairs, emergencies, schools and sports. That leaves little room at The Gazette (Colorado Springs) for a business owner or professional who sends in a story idea cold, even when the story has a real local tie. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on gazette.com inside a written window, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Gazette (Colorado Springs) covers

What does a local news publication cover? Whatever matters to the people nearby. For The Gazette (Colorado Springs), that means news for readers in Colorado: the kind of reporting on local government, business, schools, roads, real estate, events, sports and community life that larger outlets leave alone. A story earns its place by being relevant to the area, not by being big. Its reporting is published at gazette.com.

Local reporting treats a community as a set of people and places with names. In that setting, an opening, an expansion, an award, a new hire, a charity drive or a new service is news, provided it is told with facts. Owners, professionals, nonprofits, event organizers and creative people with a local tie are all familiar subjects of this kind of coverage.

Who reads The Gazette (Colorado Springs)

A local audience is small compared with a national one, and far more relevant to a local business. Readers of a publication like The Gazette (Colorado Springs) live, work, shop and vote in the community it covers in Colorado. Many of them are deciding where to spend money, whom to hire and which organizations to support close to home.

If your customers are local, local news is the most direct press there is. Being featured in The Gazette (Colorado Springs) puts your name in front of people in your own market and gives you a news story to use in marketing, on your website and in conversations with prospects. For out-of-area companies, it signals a commitment to the community.

What local coverage in Colorado does for you

For most companies, the people who matter most are within driving distance. A feature in The Gazette (Colorado Springs) speaks to that group directly, because its readers have a stake in what happens in Colorado. Coverage there can support word of mouth, give your sales conversations a local reference, and show up when someone in Colorado looks for information about you or your company.

Those who ask for coverage in Colorado are often professionals whose work depends on reputation in a defined area, such as attorneys, physicians, financial advisers, builders and agents. Event organizers, schools and hospitality venues are common as well, along with national brands that are launching a new location in Colorado.

Out-of-area companies and longtime locals face the same test: is there a reason for people in this community to care? For a newcomer, it may be jobs, a new location or a service not offered nearby. For an established name, it may be growth, history or community work. Either way, specifics carry the story.

The angles below are where we begin. One clear angle, backed by real details about your work in the community, makes a better local story than a list of everything you offer.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.