Get Featured in Daily Camera

Being local does not make Daily Camera easy to get into. A community newsroom has limited reporters and limited hours, so stories about businesses, practices and organizations often wait behind news that has to run today. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on dailycamera.com inside the window written into your scope, usually two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Daily Camera covers

Daily Camera is a local news publication serving readers in Colorado. Publications in this category report on the things that shape everyday life in a community: local government and public services, schools, business openings and closings, development, public safety, weather, sports, arts and events. The coverage is defined by geography. If it happens in the area or affects the people who live there, it is a potential story.

Stories about people are a natural fit for local news because readers may know the subject, or may walk past the storefront every week. A profile of an owner, a look at a new location, a firm’s anniversary, a fundraiser, a book by a local author: these are familiar formats for a community publication, and they work when they are specific about the place and the people.

Who reads Daily Camera

The readership of a local news publication is concentrated where the publication is. For Daily Camera, that is a community in Colorado. Its readers include longtime residents, families, local employers and employees, community leaders and neighbors who follow local affairs. They read with attention because the news concerns places they know and people they may have met.

If your customers are local, local news is the most direct press there is. Being featured in Daily Camera puts your name in front of people in your own market and gives you a news story to use in marketing, on your website and in conversations with prospects. For out-of-area companies, it signals a commitment to the community.

What local coverage in Colorado does for you

A business that serves Colorado benefits from being seen where people in Colorado already get their news. A feature in Daily Camera places your name in front of nearby customers, suppliers and referral sources who can act on it without leaving the area. It also adds a local reference point for anyone in the state who researches you before making a call or signing an agreement.

Coverage in Colorado is commonly sought by service businesses, restaurants, medical and legal practices, real estate professionals, contractors and nonprofits that depend on local customers. It also suits companies from other states that are opening an office, a store or a franchise location in Colorado and want to introduce themselves to the community.

You do not need a big announcement to be local news. You need something real: an opening, a milestone, a new offering, a community effort, a personal story with roots in the area. What matters is that the details are accurate, the local link is plain, and the story tells readers something they did not know.

The angles below are where we begin. One clear angle, backed by real details about your work in the community, makes a better local story than a list of everything you offer.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.