Get Featured in Naples Daily News

Being local does not make Naples Daily News easy to get into. A community newsroom has limited reporters and limited hours, so stories about businesses, practices and organizations often wait behind news that has to run today. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on naplesnews.com inside a written window, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Naples Daily News covers

What does a local news publication cover? Whatever matters to the people nearby. For Naples Daily News, that means news for readers in Florida: the kind of reporting on local government, business, schools, roads, real estate, events, sports and community life that larger outlets leave alone. A story earns its place by being relevant to the area, not by being big. Its reporting is published at naplesnews.com.

Local reporting treats a community as a set of people and places with names. In that setting, an opening, an expansion, an award, a new hire, a charity drive or a new service is news, provided it is told with facts. Owners, professionals, nonprofits, event organizers and creative people with a local tie are all familiar subjects of this kind of coverage.

Who reads Naples Daily News

Naples Daily News’ readers are people with a stake in the area: residents, families, business owners, local officials, professionals and people thinking about moving to or investing in the community. The publication serves readers in Florida, and they read local news for practical reasons. They want to know what is happening near them, which businesses are new, and who is doing work worth knowing about.

That matters for anyone whose work depends on local reputation. Real estate agents, advisers, physicians, attorneys, contractors and restaurateurs all win business through familiarity and word of mouth. A story in Naples Daily News adds to both, and it can be shared on your site, in your office, in proposals and across your social profiles.

What local coverage in Florida does for you

For most companies, the people who matter most are within driving distance. A feature in Naples Daily News speaks to that group directly, because its readers have a stake in what happens in Florida. Coverage there can support word of mouth, give your sales conversations a local reference, and show up when someone in Florida looks for information about you or your company.

Those who ask for coverage in Florida are often professionals whose work depends on reputation in a defined area, such as attorneys, physicians, financial advisers, builders and agents. Event organizers, schools and hospitality venues are common as well, along with national brands that are launching a new location in Florida.

Local news runs on specifics. A story that says a clinic opened on a named street, hired locally and offers a service the area lacked will hold a reader. A story that says a company is passionate about excellence will not. Before anything is written, the facts, the place and the timing need to be clear.

We start by choosing one of the angles below. Most businesses and practices have two or three that would work, and the best choice is usually the one with the clearest local connection and timing.

What weakens a pitch

• Nothing new. A local story needs a reason to run now, such as a date, a change, an event or a recent result.
• Missing details. Without a location, a description of what you do and a clear timeline, a feature reads as generic and local readers move on.
• Claims that cannot be supported. Local readers know the area and will notice exaggeration, and we only write what is accurate.
• A story with no people in it. Community news is about neighbors, so a feature needs an owner, a team or a client perspective.