Get Featured in Mint

The business press rewards companies that are already visible, and overlooks many that are simply good at what they do. Mint is a business publication, and earning a place in one normally means waiting for a deal, a milestone or a reporter’s interest to line up. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on livemint.com inside a written window, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Mint covers

Business coverage is about decisions and their consequences. As a business publication for readers in India, Mint belongs to a category that follows how companies are started, financed, managed and grown, along with the markets and policies around them. Alongside news, business publications run founder stories, executive interviews, company profiles and practical pieces on strategy, hiring, sales and money that readers can apply to their own work.

The voice of business coverage is direct and factual. It treats a company as something to be understood: what it sells, who buys it, how it makes money and what makes it different from the alternatives. A story about a founder who found an overlooked market, a firm that grew through a difficult period, or an executive with a clear view of where an industry is heading all fit naturally in a publication of this kind.

Who reads Mint

Business readers in India share a habit: they look people up. Mint serves an audience of owners, operators, financiers and advisers who check who they are dealing with before a meeting, a deal or a hire. Reading the business press is part of how they form a view of a company, and coverage there shapes a first impression well before any conversation begins.

Being covered in the business press changes how a company is received. When a prospect, a banker or a potential partner looks you up and finds a Mint feature, they meet your story told clearly and in a business context. For consultants, financial firms and B2B companies whose sales depend on trust, that kind of coverage often does more than any brochure.

Reaching customers and partners in India

Indian buyers often look for signs that a company is established before they commit. Coverage in Mint is one such sign, placed in front of readers in India who may become customers, suppliers or investors. The feature remains available as a reference whenever someone in the country wants to know more about you. For a business still building its name, that record is useful to have in place.

Interest comes from businesses that serve Indian consumers or companies, from online platforms to clinics and schools. It also comes from authors, speakers and specialists who want recognition at home, and from international brands that need a local reputation before they launch in India.

The question a business reader brings to any company story is simple: what is actually happening here. A feature answers it well when it is anchored to something real, such as a launch, a growth milestone, a new market, a leadership change or a well-argued view of an industry. Claims need support, and plain language works better than jargon.

Before drafting, we identify the strongest of the angles below. Founders often overlook the decision or turning point that shaped the company, and that is frequently the part business readers find most interesting.

What weakens a pitch

• Vague ambition. Saying a company plans to change its industry means little without what it has already done, for whom, and with what result.
• Jargon. Terms that only make sense inside your sector lose the wider business reader, who wants the plain version of what you do.
• Old news presented as new. A milestone from years ago needs a present-day reason to be told, such as what it led to.
• Comparisons you cannot prove. Calling yourself the best or the first invites doubt unless the facts are there to show it.