Get Featured in Gulf Business

Gulf Business covers business: companies, founders, finance and the decisions behind them. Publications in this category hear from far more companies than they can write about, so coverage earned by cold pitch tends to go to firms that already have funding news, scale or a known name. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on gulfbusiness.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Gulf Business covers

Gulf Business is a business publication serving readers in the Middle East. Publications in this category report on companies and the people who run them: new ventures, growth and expansion, funding and deals, leadership changes, markets, and the economic conditions that shape all of it. They also make room for profiles and interviews, where a founder or executive explains how a business was built and what it is trying to do next.

Business readers are skeptical in a useful way. They respond to specifics: the problem a company set out to solve, the customers it serves, the choices that worked and the ones that did not. That is why the stories that suit this category are concrete ones. A new product with a clear buyer, an expansion into a new market, a turnaround, a partnership or a founder’s account of building the firm all give a reader something to weigh.

Who reads Gulf Business

People read Gulf Business because they have a stake in business. The audience for a business publication in the Middle East typically includes company founders and owners, executives and managers, investors, bankers, lawyers, accountants, consultants and ambitious professionals. They read to follow competitors, to find partners and suppliers, to judge where to put money or effort, and to learn how other people have solved problems they face themselves.

That is what gives business coverage its value to the company being covered. A feature in Gulf Business reaches readers who are in a position to act, and it stays useful long after the day it appears. Sales teams send it to prospects, founders include it in investor materials, and recruiters use it to show candidates that the company is one worth joining.

Being recognized by readers in the Middle East

Companies new to the Middle East often find that introductions go more smoothly when their name is already familiar. Coverage in Gulf Business contributes to that familiarity. It reaches a readership in the market, gives local customers and partners a reason to take a meeting, and stays available for people who look you up afterward. Later conversations can then start from a name the other side may have seen before.

Those who want visibility in the Middle East are often entrepreneurs building a new venture, brands opening retail or restaurant locations, and service firms competing for corporate clients. Overseas companies preparing for a launch, a trade show or a partnership in the area make up a large share as well.

Readers of Gulf Business have seen plenty of company descriptions, and most of them sound alike. What holds their attention is a specific account: who the customer is, what the company does for them, what the founder or leadership team decided along the way and what happened as a result. A story built on those details reads as business coverage, not as promotion.

Before drafting, we identify the strongest of the angles below. Founders often overlook the decision or turning point that shaped the company, and that is frequently the part business readers find most interesting.

What weakens a pitch

• Brochure language. “Innovative, customer-focused and results-driven” describes every company in every industry, so it tells a business reader nothing specific about yours.
• Numbers that cannot be supported. Business readers check claims, and everything we write about your company has to be accurate and defensible.
• No clear subject. A feature about the founder, the product, the culture and the vision at once ends up being about none of them.
• A sales pitch in disguise. Readers of Gulf Business want to understand a business, and a story that only sells gives them no reason to keep reading.