Get Featured in Fort Worth Star-Telegram

Being local does not make Fort Worth Star-Telegram easy to get into. A community newsroom has limited reporters and limited hours, so stories about businesses, practices and organizations often wait behind news that has to run today. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on star-telegram.com inside the window written into your scope, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Fort Worth Star-Telegram covers

Readers in Texas have plenty of national and international news to choose from. Fort Worth Star-Telegram does a different job. Local news publications concentrate on a defined area and report what is going on inside it, from civic affairs and the local economy to community events, schools, sports and the arts. The common thread is place: each story matters to someone nearby.

Stories about people are a natural fit for local news because readers may know the subject, or may walk past the storefront every week. A profile of an owner, a look at a new location, a firm’s anniversary, a fundraiser, a book by a local author: these are familiar formats for a community publication, and they work when they are specific about the place and the people.

Who reads Fort Worth Star-Telegram

Fort Worth Star-Telegram’s readers are people with a stake in the area: residents, families, business owners, local officials, professionals and people thinking about moving to or investing in the community. The publication serves readers in Texas, and they read local news for practical reasons. They want to know what is happening near them, which businesses are new, and who is doing work worth knowing about.

That matters for anyone whose work depends on local reputation. Real estate agents, advisers, physicians, attorneys, contractors and restaurateurs all win business through familiarity and word of mouth. A story in Fort Worth Star-Telegram adds to both, and it can be shared on your site, in your office, in proposals and across your social profiles.

Reaching readers and customers in Texas

For most companies, the people who matter most are within driving distance. A feature in Fort Worth Star-Telegram speaks to that group directly, because its readers have a stake in what happens in Texas. Coverage there can support word of mouth, give your sales conversations a local reference, and show up when someone in Texas looks for information about you or your company.

Those who ask for coverage in Texas are often professionals whose work depends on reputation in a defined area, such as attorneys, physicians, financial advisers, builders and agents. Event organizers, schools and hospitality venues are common as well, along with national brands that are launching a new location in Texas.

Local news runs on specifics. A story that says a clinic opened on a named street, hired locally and offers a service the area lacked will hold a reader. A story that says a company is passionate about excellence will not. Before anything is written, the facts, the place and the timing need to be clear.

We start by choosing one of the angles below. Most businesses and practices have two or three that would work, and the best choice is usually the one with the clearest local connection and timing.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.