Get Featured in El Paso Times

Ask any owner who has emailed a local newsroom about a grand opening: a reply is far from certain. El Paso Times has a whole community to cover with a finite staff, and a pitch from a stranger is easy to set aside. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on elpasotimes.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What El Paso Times covers

Every community has stories that never reach a national outlet: a new clinic, a restaurant changing hands, a nonprofit campaign, a planning decision, a team’s season. Local news publications exist to report them. El Paso Times is one such publication, serving readers in Texas, and its coverage, published at elpasotimes.com, is built around what is happening in its own area and who is involved.

Local publications favor concrete detail over big claims. Where is it, when does it open, who runs it, what does it mean for the neighborhood. A story that answers those questions plainly reads like news. That applies equally to a family business, a medical or legal practice, a charity, a festival or a company arriving from elsewhere, and it is the standard a feature should meet.

Who reads El Paso Times

People read a local publication because it is about their own streets, schools and businesses. The audience for El Paso Times is that kind of reader in Texas: homeowners and renters, parents, shop and restaurant owners, professionals, civic and nonprofit leaders. These are the same people who choose a local doctor, lawyer, agent, contractor or place to eat.

For a local business or practice, that makes an El Paso Times feature a way to be seen by the people most likely to become customers, clients or patients. It is also a credential you can show: local news coverage tells prospects, partners, lenders and landlords that your work is known in the community you serve.

What local coverage in Texas does for you

Local trust is built close to home. When El Paso Times covers a company, readers in Texas see it in a setting they know, alongside news about their own communities. That context helps with customers who prefer to buy nearby, with partners who want to work with established local names, and with anyone in Texas who checks your background before reaching out.

Demand comes mostly from businesses with a physical presence in Texas: shops, clinics, firms, studios and venues that want more people nearby to know them. It also comes from entrepreneurs raising their profile ahead of a local launch, and from companies headquartered elsewhere that are hiring or opening in Texas.

A local publication writes for neighbors, so a feature earns attention when it answers a neighbor’s questions: who you are, where you are, what is new and why it matters to the area. The strongest stories name the town or neighborhood, give dates and details, and show a connection to the community beyond the sale.

We start by choosing one of the angles below. Most businesses and practices have two or three that would work, and the best choice is usually the one with the clearest local connection and timing.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.