Get Featured in CSO

CSO covers technology: the products, the companies and the people building them. Coverage earned by cold pitching tends to go to companies with a funding announcement, a famous backer or a launch that is already drawing attention elsewhere. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on csoonline.com inside a written window, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What CSO covers

CSO is a technology publication serving readers in the United States. Publications in this category report on software, hardware, startups, artificial intelligence, cybersecurity and the business of technology. They explain what a new product does, who made it and why it matters to the people who will use it. The subject range is wide, running from consumer apps and devices to the infrastructure and services that companies depend on every day.

What works in technology coverage is clarity. A reader should finish a story knowing what was built, why it exists and what it changes for the people who use it. That favors companies that can explain themselves plainly: a product with a clear job, a founder with a reason for starting, a customer problem described in real terms. Jargon and vague claims of disruption tend to lose this audience quickly.

Who reads CSO

People read a technology publication because they are deciding something: what to buy, what to build, what to adopt or where to invest. The audience for CSO in the United States is likely to include founders, developers, IT managers, product teams, investors and consumers who enjoy being early. They read with intent, comparing options and looking for names worth remembering.

Technology buyers check before they commit. When a prospect, an investor or a potential hire looks up your company, a feature in a technology publication gives them a clear account of what you do, published in a place that covers the industry. For a young product competing against established names, that recognition can shorten the distance between a first conversation and a signed agreement.

What a national audience in the United States offers

Companies that operate in more than one state need recognition that is not tied to one place. CSO reaches a national audience, so a feature there is relevant to buyers and partners wherever they are in the United States. That breadth matters when a prospect in another region searches your name and wants to see that you are known outside your hometown.

The businesses that ask for coverage in the United States tend to have customers in many places: e-commerce stores, national service providers, manufacturers and technology companies. Individuals come too, such as entrepreneurs, investors and public figures who need a credible national reference. International brands entering the American market make up another steady group.

CSO is written for people who follow technology, so a feature works when it respects what they already know. Explain the product in terms of the job it does, back claims with something a reader could check, and let the founder’s reasoning come through. A specific story about one product beats a general tour of everything the company offers.

Most technology companies have more than one of the stories below. We pick the one with the clearest evidence behind it, because a single well-supported angle is stronger than three thin ones.

What weakens a pitch

• Vision without a product. A plan to change an industry is not yet a story; something that people can use today is.
• Comparisons you cannot support. Calling a product faster, safer or smarter than a rival only works when there is evidence a reader would accept.
• Writing only for engineers. Deep technical detail has its place, but a feature also needs a sentence anyone in the United States could understand.
• Leaving out the people. A company described with no founder, no team and no customer reads like a brochure instead of a story.