Get Featured in Attitude

Lifestyle publications such as Attitude hear from restaurants, product makers, coaches, authors and travel companies all the time. A small business or a solo practitioner with a good story but no publicist is easily lost among them. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on attitude.co.uk inside a written window, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Attitude covers

Attitude publishes for an audience in the United Kingdom that is interested in living well. Its category is deliberately wide. Food, drink and hospitality, travel and leisure, home and garden, parenting, relationships, wellbeing and personal growth all belong, as do the consumer brands that serve those interests. Much of what a lifestyle publication runs amounts to a recommendation: a place, a product, a book or a person worth a reader’s time.

Stories in this category start from the reader’s point of view: what would I do with this. That question leaves room for restaurants, cafes, bars and hotels, for food, drink, home and family products, for wellness practitioners, coaches and authors, and for travel and experience businesses. The piece needs to show what is on offer, who is behind it and why someone would be glad to have found it.

Who reads Attitude

The audience for Attitude is made up of lifestyle readers in the United Kingdom: people who like to eat well, travel when they can, look after their homes and families, and try new things. Readers like these are in a deciding frame of mind. They are looking for a place to book, a product to order or an idea to try this month.

For a restaurant, a consumer brand, a practitioner or an author, an Attitude feature places you in front of readers who are already looking for somewhere to go, something to try or someone to learn from. It is also a credential you can use: something a customer, a retail buyer, an event organizer or a publisher can read before deciding to get in touch.

Why being featured in the United Kingdom counts

Readers in the United Kingdom tend to place more confidence in a business that has appeared in a publication they know. Coverage in Attitude puts your company in front of British customers, suppliers and potential partners in a setting that feels familiar to them. It also means that when someone in the United Kingdom looks up your name, they find a source from their own market.

Typical clients include growing British companies preparing for investment, professional practices competing for clients, and consumer brands seeking stockists. Authors, consultants and charity leaders ask for coverage too. Businesses headquartered abroad use it when they open an office in the United Kingdom or begin selling to customers there.

Lifestyle publications write for people making everyday decisions, so a feature earns attention when it is clear about what you offer and who it is for. The strongest pieces describe the experience or the product in concrete terms and tell the story of the person behind it. A season, an opening, a launch or an anniversary gives the piece its timing.

We begin with one angle from the list below and build around it. Most businesses and authors could tell several stories, and our task is to find the one that is most useful to a lifestyle reader.

What weakens a pitch

• A business with no face. Lifestyle readers connect with people. Leaving out the owner, the chef, the maker or the author removes the reason to care.
• Advice with nothing behind it. Tips that could come from anyone are forgettable. Readers want to know what your own experience taught you.
• Claims that cannot be checked. Sourcing, credentials, customer numbers and “first of its kind” statements must be accurate before they go into a feature.
• No sense of timing. A story with no season, opening, launch or date attached is easy to put off. A reason to read now helps.