Get Featured in The Times of Northwest Indiana

Ask any owner who has emailed a local newsroom about a grand opening: a reply is far from certain. The Times of Northwest Indiana has a whole community to cover with a finite staff, and a pitch from a stranger is easy to set aside. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on nwitimes.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Times of Northwest Indiana covers

Local news is the layer of journalism closest to where people live, and The Times of Northwest Indiana works at that level for readers in Indiana. A publication of this kind typically follows town or city decisions, neighborhood changes, new businesses, schools, local sports, community events and the people behind them. National outlets rarely get to these stories, which is exactly why local publications exist.

Because the audience is nearby, usefulness counts. Coverage that tells readers something they can act on, such as a service now available, an event to attend, a cause to support or a business to try, fits local news well. So do stories of local people: owners, practitioners, organizers, authors and artists whose work has a clear tie to the community and a reason to be told now.

Who reads The Times of Northwest Indiana

People read a local publication because it is about their own streets, schools and businesses. The audience for The Times of Northwest Indiana is that kind of reader in Indiana: homeowners and renters, parents, shop and restaurant owners, professionals, civic and nonprofit leaders. These are the same people who choose a local doctor, lawyer, agent, contractor or place to eat.

For a local business or practice, that makes a Times of Northwest Indiana feature a way to be seen by the people most likely to become customers, clients or patients. It is also a credential you can show: local news coverage tells prospects, partners, lenders and landlords that your work is known in the community you serve.

Why coverage in Indiana matters

Local trust is built close to home. When The Times of Northwest Indiana covers a company, readers in Indiana see it in a setting they know, alongside news about their own communities. That context helps with customers who prefer to buy nearby, with partners who want to work with established local names, and with anyone in Indiana who checks your background before reaching out.

Demand comes mostly from businesses with a physical presence in Indiana: shops, clinics, firms, studios and venues that want more people nearby to know them. It also comes from entrepreneurs raising their profile ahead of a local launch, and from companies headquartered elsewhere that are hiring or opening in Indiana.

The question every local reader asks is simple: what does this have to do with here? A good feature answers it in the first lines. That can be an address, a hometown, a local client base, a community project or a new service for residents. Everything else in the story builds on that connection.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.