Get Featured in GeekWire

GeekWire covers technology companies, startups, cloud computing, artificial intelligence, science and the business of innovation, with deep roots in Seattle and the Pacific Northwest. Coverage there usually goes to the region’s largest employers, to startups announcing sizable funding rounds and to companies with a clear Northwest connection. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on geekwire.com within a window stated in writing, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What GeekWire covers

GeekWire is a technology news site based in Seattle and one of the best-known sources for coverage of the Pacific Northwest’s tech economy. It reports on the major technology companies headquartered in the region, on startups and venture funding, cloud computing, artificial intelligence, space, life sciences, health technology, gaming and civic issues. Its GeekWire 200 ranking of privately held Northwest startups, its annual awards and its Summit are fixtures of the regional tech calendar.

The voice is direct, well sourced and written by reporters who know the companies they cover. GeekWire treats technology as a business and a community, so stories about a startup raising a round, a product reaching customers, an engineering team solving a hard problem, a founder leaving a large company to build something new, or a shift in how people work all fit naturally on the site.

Who reads GeekWire

GeekWire’s readers are software engineers, product managers, startup founders, venture investors, executives and recruiters, many of them working at or alongside the large technology companies of the Seattle area, with a wider audience across the United States and abroad. They read it to follow who is hiring, who is raising money, which products are gaining ground and where the industry is heading.

For a startup, a software company or a technical founder, that makes a GeekWire feature a way to be seen by prospective customers, investors, partners and hires in one place. It is a name that technology buyers and venture firms recognize, and it works well in a fundraising deck, on a careers page and in conversations with enterprise customers.

GeekWire writes for a technical, business-minded audience, so a story works when it explains what was built, who uses it and why it matters now. The strongest pieces include concrete details: the problem the product solves, the customers or numbers that show traction, the people behind it and what the company plans to do next.

We open by testing which angle below holds up best with a technical reader. Founders often lead with the vision when the more persuasive story is the product, the customers or the path that got them here.

What weakens a pitch

• Buzzwords in place of a product. “AI-powered platform” tells a technical reader nothing until you say what it does and for whom.
• Traction that cannot be shown. GeekWire readers will look for customers, numbers or a working product, and everything we write must be true.
• A vision with nothing shipped. The site covers what companies have built and done, not what they hope to do someday.
• Trying to cover the whole roadmap. One product, one milestone or one insight, explained clearly, does more than a list of features.