Get Featured in The Business Journals

The Business Journals cover local companies, commercial real estate, banking, health care, technology and hiring through separate newsrooms in cities across the United States. Each newsroom has a small staff and one metro to cover, so stories usually go to the largest local employers, the biggest deals and companies its reporters already know. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on bizjournals.com inside a written window, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Business Journals covers

The Business Journals are a network of local business publications, each devoted to a single metro area, with weekly print editions and daily digital reporting. Every edition covers its own market: company expansions and relocations, commercial real estate, banking and finance, health care, technology, manufacturing, hospitality, hiring and leadership changes. Long-running franchises such as the Book of Lists and 40 Under 40 are fixtures of local business life.

The voice is practical and local. Reporters write for people who do business in the same city, so the questions are concrete: who is hiring, who is building, who signed the lease, who bought whom. Stories that belong in The Business Journals have an address attached. A new office, a regional expansion, a local acquisition, a growing payroll or a founder rooted in the community all qualify.

Who reads The Business Journals

Readers of The Business Journals are the people who run a city’s economy: company owners, chief executives, bankers, commercial brokers, developers, attorneys, accountants, health system leaders and economic development officials. They read their local edition to see who is growing, who is moving and who might become a client, a lender, a landlord or a competitor. Many have followed it for years.

For a company that sells to other businesses in its region, a feature in The Business Journals puts you in front of the decision makers down the street. It is the credential local bankers, landlords, chambers of commerce and prospective hires recognize, and it earns a place in bid packages, loan conversations, recruiting pages and the lobby wall.

A story works in The Business Journals when it is plainly local. Name the city, the neighborhood, the square footage, the number of jobs or the size of the deal. Explain why you chose this market and what comes next for it. Readers know the area well, so precise local detail earns more trust than broad claims about national ambition.

We decide on the strongest of the angles below before drafting. Owners often overlook hiring and real estate news, which is exactly what local business readers look for.

What weakens a pitch

• No local tie. A story that could be set in any city gives a metro business reader no reason to care.
• Vague growth claims. Local readers know the market, so numbers for jobs, square feet or revenue must be accurate and true.
• Consumer promotions. A sale, a menu change or a seasonal offer is not business news, though an expansion or a new location is.
• A story with no people in it. Local business coverage is about who is leading, hiring and building, so name the team behind the news.