Angle development
Editors reject thinly disguised advertising. We find the genuine story inside your business — a milestone, a data point, a contrarian take — and build the piece around it.
Get featured in TechCrunch
TechCrunch • funding coverage • product launches • startup profiles
TechCrunch is the default credibility signal in startup land and one of the most competitive newsrooms in tech. Here is what actually gets covered, what a guaranteed placement costs, and when your money is better spent elsewhere.
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TechCrunch at a glanceLive
TechCrunchTier 1 · startups
GuaranteedQuoted privately
Funding newsBest earned hook
Editorial pitchFree · very competitive
AudienceVCs, founders, tech
Turnaround7–21 days
A real editorial article, approved by you before it runs.
Also placing clients in
ForbesUSA TodayBusiness InsiderEntrepreneurNewsweekFast CompanyBloombergInc.Yahoo Finance
The short answer
How do you get into TechCrunch?
One of the most competitive newsrooms in tech — with a narrow, well-defined appetite.
TechCrunch built its authority on one thing: being first and being right about startups. Its reporters cover funding events, product launches with genuine traction, acquisitions, and the occasional founder story with real narrative texture. Almost nothing else clears the bar.
What actually gets covered
- Funding rounds — the single most reliable earned hook, especially with named investors
- Acquisitions and exits — including small ones with an interesting story
- Product launches with traction — numbers, not ambitions
- Proprietary data — a benchmark or dataset nobody else has
Where founders waste money: TechCrunch is among the more expensive guaranteed placements, and for many B2B companies a Business Insider or Fast Company feature reaches a more relevant buyer for less. TechCrunch is worth the premium when you are raising, or when your buyer is a VC. It is often not worth it when your buyer is an enterprise procurement team.
The routes
Every way into TechCrunch, compared
Four doors. They are not equally open, and they do not cost the same.
| Route | What it takes | Realistic timeline | Typical cost |
|---|---|---|---|
| Editorial pitch | A genuinely newsworthy hook and a credible voice. Most pitches are never answered. | 3–12 months, or never | Free — or a $5k–$25k/mo retainer |
| Startup Battlefield / events | Application and selection for TechCrunch’s event programmes. | Seasonal, months ahead | Entry and travel costs |
| Sponsored / partner content | A labelled commercial arrangement with the publisher’s brand studio. | 4–12 weeks | Five figures, campaign-based |
| Guaranteed placement | You approve the outlet and the draft; it runs on a committed date. | 7–21 days | Quoted flat, all-in |
If you have a funding round closing, pitch it first. A funding announcement is the one hook TechCrunch reliably wants, and earned coverage beats paid every time when it is genuinely available to you.
What we do
What a TechCrunch placement includes
A finished asset you can use the day it publishes.
Full drafting
Our writers produce the article to TechCrunch’s house style and length. You are not handed a template to fill in.
Your approval
You read the draft, adjust the headline, the quotes and the framing, and sign off. Nothing publishes unseen.
A committed date
Most placements publish 7 to 21 days after you approve the draft.
Permanent editorial URL
The article lives on techcrunch.com with the masthead above it — indexed, citable, and yours to link to forever.
Leverage plan
Exactly where to put the logo, how to work it into your deck, your bio and your ad creative so one article earns more than one impression.
How it works
From call to live article
No retainer, no lock-in, no mystery.
1
Strategy call
We learn the business and the deadline behind the coverage, and give you a straight answer on whether TechCrunch is the right outlet for it.
2
Confirm the placement
You get the flat, all-in price and the live window in writing. Nothing is booked until you approve it.
3
We write, you approve
We draft; you revise and sign off. Revisions are included.
4
It publishes
The piece goes live on techcrunch.com. You get the URL and the leverage plan the same day.
Why it matters
What a TechCrunch feature actually does for you
The four things clients tell us changed after publication.
It ends the credibility argument
Buyers, investors and partners stop asking whether you are real. The masthead does the work before your first slide.
It owns your name in search
A high-authority article ranks and stays ranked — the fastest way to put something credible at the top of page one.
AI engines cite it
ChatGPT, Perplexity and Google AI Overviews lean on established publications when summarising a brand. This gives them a source to quote about you.
It travels into documents
Decks, data rooms, petitions, award submissions, speaker applications. One article gets reused for years.
Common situations
Why people come to us for TechCrunch
An investor or buyer asked where we have been covered
Page one of Google is thin for our founder
A retainer agency produced nothing in six months
We need published material for an immigration filing
Competitors look bigger than they are
AI tools describe us wrongly or not at all
A deal stalled at due diligence
We are launching with zero third-party proof
We were sold a fake placement once already
Who we place
Built for people who need proof now
FoundersSaaS & techFintechE-commerceReal estateInvestorsLaw firmsHealthcareConsultantsAuthorsPublic figuresVisa applicantsAgenciesFranchises
Straight answers
TechCrunch placement FAQ
Including the parts other agencies skip.
How much does a TechCrunch placement cost?
Guaranteed editorial placements are quoted flat and all-in for your specific angle — call or text (855) 580-0099 for a figure.
What does TechCrunch actually cover?
Funding rounds, acquisitions, product launches with real traction, and proprietary data. Generic company news, rebrands and milestone-free announcements are almost never covered editorially.
Should I pitch or buy?
If you have a funding round closing, pitch — it is the one hook that reliably lands, and earned coverage is worth more. If you have no news event and a deadline, a guaranteed placement is the only route with a date.
Is TechCrunch worth the premium?
When you are raising, or your buyer is a VC — yes. When your buyer is an enterprise procurement team or an SMB owner, Business Insider or a trade title reaches them better for less money.
How long does it take?
Guaranteed placements typically publish within 7 to 21 days of your approval. Earned coverage moves with the news cycle and cannot be scheduled.
Will a TechCrunch article help me raise?
It helps at the margins — it is a credibility signal and it makes diligence easier. It does not replace traction, and no investor has ever funded a company because of a single article. Treat it as an accelerant, not an engine.
Keep reading
Related guides
Get into TechCrunch — or somewhere smarter.
Tell us who you need to convince. If TechCrunch is the right room we will get you there; if it is not, we will say so.