Music Marketing

Ice Spice x Latto – “GYATT”

Task

Build massive exposure on social media platforms and YouTube internationally for this new release.

  • Strategy

    Music marketing

  • Client

    Ice Spice, Latto

Project Details:

Challenge:

Build massive exposure on social media platforms and YouTube internationally for this new release. 

Solution: 

Utilize Instagram reels mass content creation and posting + YouTube shorts mass content creation and posting getting this song in front of music fans waiting for new releases. 

Execution:

Run an Instagram “Trending” Reels campaign creating reels from massive social media account with the artists audio. 

Execute a YouTube shorts campaign utilizing the algorithm to drive mass exposure to the music video. 

Notable Achievements:

  • #1 “Trending” Audio on Instagram + 10M+ additive views 
  • YouTube shorts charting in multiple countries 
  • #3 Trending YouTube video in the US and Canada
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