Music Marketing Social Media Marketing

BOTZY x LaRussell

Task

Marketing the release of “Good For Me”, “In The Clouds” feat. LaRussell, and “Look At You”.

  • Strategy

    Social Media Marketing

  • Client

    BOTZY x LaRussell

Project Details:

Challenge:

We were tasked with assisting hip hop artist BOTZY with marketing the release of his singles: “Good For Me”, “In The Clouds” feat. LaRussell, and “Look At You”.

Solution: 

Uitlize YouTube Ads, Major PR Features, and Organic Spotify Playlisting to drive organic traffic and build awareness around the artist’s new releases.

Execution:

Through targeted keyword research within google ads for YouTube ads, crafting compelling newsworthy stories, and pitching to high traffic Spotify Playlisting we delivered a successful single rollout for Botzy.

Notable Achievements:

100,000+ YouTube Views

250,000+ Spotify Streams

Instagram Official Verification Badge

Major Article Features in: Pitchfork, iHeart, Fatherly, Notion Online, Earmilk, EDM Sauce & more.

Estimate PR Reach: 3.5M+

Total Campaign Reach: 5M+

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