Music Marketing Social Media Marketing

Cardi B x FendiDa Rappa

Task

Utilize creative & strategic content placements on Instagram viral hip hop pages to create awareness around a collaborative release.

  • Strategy

    Social Media Marketing

  • Client

    Cardi B, FendiDa Rappa

Project Details:

Challenge:

We were tasked with the responsibility to execute a social media and public relations campaign for “Point Me 2”

Solution: 

Utilize major hip hop social media pages to create a trending narrative and content + execute PR outreach to major hip hop websites with a PR Release.

Execution:

Curated content posted to huge Instagram with pages like @rap, @nojumper, @akademiks, and more.

Pitching to major article music websites utilizing the major act in the collaboration as story opening leverage.

Notable Achievements:

  • 50M+ Views on Instagram with pages like @rap, @nojumper, @akademiks, and more posting about the collaboration. 
  • Major Article Features – Billboard, BET, Complex, Vibe, Hot New Hip Hop & Fader & more!
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