Dr. Caesar DePaço
Task
We worked with Dr. Caesar DePaço to protect his brand reputation, removing negative regulatory content and securing five positive press features.
Project Details:
Challenge:
Protect the personal and company reputation of Dr. Caesar DePaço, CEO of Summit Nutritionals International, after negative regulatory content was tied to his name online.
Solution:
Run a brand reputation campaign combining removal of the negative content with accurate, positive press coverage about Dr. DePaço and Summit Nutritionals, a U.S. manufacturer of bulk food-grade chondroitin sulfate since 2001.
Execution:
Reputation Management – Remove the negative regulatory content tied to Dr. DePaço’s name.
PR/Google – Secure major article features positioning Dr. DePaço as an industry leader and Summit as a trusted ingredient supplier.
Notable Achievements:
- Negative regulatory content removed
- 5 Major Article Features – Medical Herald, TechBullion, MetaPress, The Influential & Health Nutrition Hints
