Get Featured in Times of Malta

A publication like Times of Malta is pitched from every direction: companies, authors, nonprofits and public figures all compete for the same limited attention. Without an existing relationship or a story with wide appeal, most of those pitches never get a reply. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on timesofmalta.com within a window stated in writing, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Times of Malta covers

As a general-interest publication, Times of Malta writes for a wide audience in Malta and is not tied to a single industry. That breadth is the defining feature of the category. A general news outlet can place a story about a company next to one about a book, a community project or a new idea, because its readers come for range. What earns a place is relevance to a broad readership, not membership in a particular trade.

The voice of general news is clear and accessible. Stories are written for an intelligent reader who is not an expert, so jargon is explained or left out and the human side of a subject comes first. A founder who solved a familiar problem, an author with a new argument, a nonprofit changing something in its community or a professional with useful knowledge to share are all natural subjects for this kind of publication.

Who reads Times of Malta

Times of Malta is written for a wide audience in Malta, not for specialists. Readers of general news tend to scan many subjects and stop on the stories that feel relevant or surprising. They may know nothing about your field, and they do not need to. A general readership is where a name moves from being known inside one circle to being familiar to people outside it.

Trade coverage speaks to your peers. General coverage speaks to everyone else, including the people who decide whether to buy from you, work with you, fund you or invite you to speak. For authors, creators and nonprofits it widens the audience beyond existing followers and supporters. For businesses it adds a layer of public credibility that advertising and social posts cannot supply by themselves.

Local recognition in Malta and why it counts

Readers in Malta generally expect a business to be known locally before they take it seriously. Coverage in Times of Malta helps meet that expectation. It introduces you to customers, retailers and investors in the market, and it provides a reference from within Malta for the checks people make before a first meeting. Buyers who have that reference in hand tend to ask fewer basic questions about who you are.

Demand comes from businesses that serve customers in Malta, from online retailers to industrial suppliers and law firms. It also comes from artists, authors and specialists building a reputation, and from foreign companies that are starting to sell or hire in Malta.

Because a general publication speaks to a mixed audience, the best features open with people and outcomes, not with industry terms. Think about what a neighbor, a customer or a relative would find interesting about your work. That is usually the right starting point. From there the story needs facts that can be verified, a clear timeline and a reason it matters now.

We start by choosing one angle from the list below and building the piece around it. If you are unsure which applies, tell us what you do and we will find the one a general reader would respond to.

What weakens a pitch

• Announcements without a story. A new website or a routine hire is news to your team, but a broad audience needs a reason to care.
• Superlatives. Calling yourself the best or the first without evidence weakens a feature, and unsupported claims are something we will not write.
• Insider framing. Angles that only matter to competitors or peers belong in a trade publication, not in front of a general readership.
• Too many messages. One clear idea told well is remembered, while five ideas squeezed into one article are forgotten by the end.