Get Featured in The Zoe Report

The Zoe Report covers fashion, beauty and style, a field where established houses and large beauty groups take up most of the conversation. Coverage won through cold outreach usually goes to brands that already have a showroom, an agency or a famous customer. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on thezoereport.com inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Zoe Report covers

The Zoe Report is a fashion and beauty publication serving readers in the United States. Publications in this category cover what people wear and how they present themselves: clothing and accessories, designers and collections, beauty, skincare and cosmetics, hair, and personal style. They combine news of launches and trends with profiles of the people behind the labels, giving readers both ideas to use and names to remember.

Fashion and beauty move by season and by launch. A new collection, a product release, a store opening, a collaboration or a campaign gives a publication its reason to write, and the best features use that moment to explain the thinking behind the work. Materials, sourcing, fit, the founder’s background and the customer the brand was made for are the details that style readers look for.

Who reads The Zoe Report

People read a fashion and beauty publication like The Zoe Report for ideas and for discovery: readers in the United States deciding what to wear, what to buy and which new names deserve attention. Style coverage is also read by people in the trade, including buyers, boutique owners, stylists, makeup artists, photographers, brand teams and other writers looking for what is next.

That counts for a lot in a business built on perception. A feature in The Zoe Report gives customers and trade contacts a published account of your brand in a publication devoted to style, which supports wholesale approaches, line sheets and new client inquiries. Shoppers who are undecided often look for this kind of reassurance before they buy from a name they do not know.

Why national coverage in the United States matters

Companies that operate in more than one state need recognition that is not tied to one place. The Zoe Report reaches a national audience, so a feature there is relevant to buyers and partners wherever they are in the United States. That breadth matters when a prospect in another region searches your name and wants to see that you are known outside your hometown.

The businesses that ask for coverage in the United States tend to have customers in many places: e-commerce stores, national service providers, manufacturers and technology companies. Individuals come too, such as entrepreneurs, investors and public figures who need a credible national reference. International brands entering the American market make up another steady group.

A story is ready for The Zoe Report when a reader could act on it: see the collection, buy the product, visit the shop or book the appointment. Before that point, it is an idea. Style readers also want a clear aesthetic, so it helps to be able to say in a sentence what your work looks like and who it is for.

We open by agreeing on one angle from the list below. A brand usually has more than one story available, and the work is in choosing the one a style reader will find most convincing.

What weakens a pitch

• No sense of the look. Fashion and beauty are visual. If the piece cannot describe what the work looks like, readers have nothing to picture.
• A launch that is too far off. If the collection or product is months from being available, waiting usually produces a better feature.
• Comparisons to famous houses. Describing a label as the next version of a well-known name invites an unflattering comparison and says nothing original.
• Everyone as the customer. A brand “for all women” or “for everybody” is hard to picture. Naming who it is really for makes the story sharper.