Get Featured in Reno Gazette Journal

Space in a local publication goes first to public affairs, emergencies, schools and sports. That leaves little room at Reno Gazette Journal for a business owner or professional who sends in a story idea cold, even when the story has a real local tie. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on rgj.com inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Reno Gazette Journal covers

Reno Gazette Journal is a local news publication serving readers in Nevada. Publications in this category report on the things that shape everyday life in a community: local government and public services, schools, business openings and closings, development, public safety, weather, sports, arts and events. The coverage is defined by geography. If it happens in the area or affects the people who live there, it is a potential story.

Business and community stories sit comfortably beside civic news. A local publication is where readers expect to learn about a new restaurant, a practice adding a location, a contractor finishing a visible project, an artist’s exhibition or a company setting up in the area. The writing is plain and factual, the local connection is stated early, and the subject is someone or something readers can find nearby.

Who reads Reno Gazette Journal

A local audience is small compared with a national one, and far more relevant to a local business. Readers of a publication like Reno Gazette Journal live, work, shop and vote in the community it covers in Nevada. Many of them are deciding where to spend money, whom to hire and which organizations to support close to home.

If your customers are local, local news is the most direct press there is. Being featured in Reno Gazette Journal puts your name in front of people in your own market and gives you a news story to use in marketing, on your website and in conversations with prospects. For out-of-area companies, it signals a commitment to the community.

Reaching readers and customers in Nevada

For most companies, the people who matter most are within driving distance. A feature in Reno Gazette Journal speaks to that group directly, because its readers have a stake in what happens in Nevada. Coverage there can support word of mouth, give your sales conversations a local reference, and show up when someone in Nevada looks for information about you or your company.

Those who ask for coverage in Nevada are often professionals whose work depends on reputation in a defined area, such as attorneys, physicians, financial advisers, builders and agents. Event organizers, schools and hospitality venues are common as well, along with national brands that are launching a new location in Nevada.

You do not need a big announcement to be local news. You need something real: an opening, a milestone, a new offering, a community effort, a personal story with roots in the area. What matters is that the details are accurate, the local link is plain, and the story tells readers something they did not know.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• No local connection. If the story could run unchanged in any town, readers of a community publication have little reason to stop on it.
• Sales copy presented as news. Readers come for information about their community, so a list of offers and slogans reads as out of place.
• Vague claims. “Best in the area” and “top-rated” mean little without something a reader can verify, and everything we write must be true.
• Too many messages. One opening, one milestone or one person, told clearly, is stronger than a tour of every service you provide.