Get Featured in Regina Leader-Post

Being local does not make Regina Leader-Post easy to get into. A community newsroom has limited reporters and limited hours, so stories about businesses, practices and organizations often wait behind news that has to run today. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on leaderpost.com inside a written window, usually four to six weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Regina Leader-Post covers

What does a local news publication cover? Whatever matters to the people nearby. For Regina Leader-Post, that means news for readers in Saskatchewan: the kind of reporting on local government, business, schools, roads, real estate, events, sports and community life that larger outlets leave alone. A story earns its place by being relevant to the area, not by being big. Its reporting is published at leaderpost.com.

Business and community stories sit comfortably beside civic news. A local publication is where readers expect to learn about a new restaurant, a practice adding a location, a contractor finishing a visible project, an artist’s exhibition or a company setting up in the area. The writing is plain and factual, the local connection is stated early, and the subject is someone or something readers can find nearby.

Who reads Regina Leader-Post

Regina Leader-Post’s readers are people with a stake in the area: residents, families, business owners, local officials, professionals and people thinking about moving to or investing in the community. The publication serves readers in Saskatchewan, and they read local news for practical reasons. They want to know what is happening near them, which businesses are new, and who is doing work worth knowing about.

Local coverage carries a kind of weight that advertising does not. When neighbors read about a business, a practice or a cause in their community’s news publication, the name becomes familiar and easier to choose. For companies entering the market from elsewhere, it is a way to introduce themselves to the area in a setting locals already read.

How coverage in Saskatchewan supports your business

A feature in Regina Leader-Post tells readers in Saskatchewan that your company is active in their country and not only across the border. That distinction matters to Canadian customers, distributors and lenders, who often prefer to work with names they have seen at home. It gives your sales and hiring conversations in Saskatchewan a local point of reference.

Coverage in Saskatchewan is commonly sought by companies in natural resources, technology, real estate, financial services, retail and tourism, and by professionals such as lawyers, advisers and physicians. American firms expanding north are frequent clients, since they often need Canadian customers to see them as present in the country.

Local news runs on specifics. A story that says a clinic opened on a named street, hired locally and offers a service the area lacked will hold a reader. A story that says a company is passionate about excellence will not. Before anything is written, the facts, the place and the timing need to be clear.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.