Get Featured in Montgomery Advertiser

Montgomery Advertiser is a local news publication, and local newsrooms tend to run on small staffs with more story tips than they can follow. Pitches from businesses usually lose out to public meetings, breaking news and school sports, however good the story is. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on montgomeryadvertiser.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Montgomery Advertiser covers

What does a local news publication cover? Whatever matters to the people nearby. For Montgomery Advertiser, that means news for readers in Alabama: the kind of reporting on local government, business, schools, roads, real estate, events, sports and community life that larger outlets leave alone. A story earns its place by being relevant to the area, not by being big. Its reporting is published at montgomeryadvertiser.com.

Local reporting treats a community as a set of people and places with names. In that setting, an opening, an expansion, an award, a new hire, a charity drive or a new service is news, provided it is told with facts. Owners, professionals, nonprofits, event organizers and creative people with a local tie are all familiar subjects of this kind of coverage.

Who reads Montgomery Advertiser

The readership of a local news publication is concentrated where the publication is. For Montgomery Advertiser, that is a community in Alabama. Its readers include longtime residents, families, local employers and employees, community leaders and neighbors who follow local affairs. They read with attention because the news concerns places they know and people they may have met.

Local coverage carries a kind of weight that advertising does not. When neighbors read about a business, a practice or a cause in their community’s news publication, the name becomes familiar and easier to choose. For companies entering the market from elsewhere, it is a way to introduce themselves to the area in a setting locals already read.

Reaching readers and customers in Alabama

For most companies, the people who matter most are within driving distance. A feature in Montgomery Advertiser speaks to that group directly, because its readers have a stake in what happens in Alabama. Coverage there can support word of mouth, give your sales conversations a local reference, and show up when someone in Alabama looks for information about you or your company.

Those who ask for coverage in Alabama are often professionals whose work depends on reputation in a defined area, such as attorneys, physicians, financial advisers, builders and agents. Event organizers, schools and hospitality venues are common as well, along with national brands that are launching a new location in Alabama.

You do not need a big announcement to be local news. You need something real: an opening, a milestone, a new offering, a community effort, a personal story with roots in the area. What matters is that the details are accurate, the local link is plain, and the story tells readers something they did not know.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• No local connection. If the story could run unchanged in any town, readers of a community publication have little reason to stop on it.
• Sales copy presented as news. Readers come for information about their community, so a list of offers and slogans reads as out of place.
• Vague claims. “Best in the area” and “top-rated” mean little without something a reader can verify, and everything we write must be true.
• Too many messages. One opening, one milestone or one person, told clearly, is stronger than a tour of every service you provide.