Get Featured in Los Angeles Daily News

Local reporters have to choose from a long list of community stories every week, and a business announcement rarely tops that list. Getting Los Angeles Daily News to cover your opening, milestone or project on your own usually means repeated pitching and a lot of waiting. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on dailynews.com inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Los Angeles Daily News covers

Think of Los Angeles Daily News as a record of its community. As a local news publication in California, it belongs to a category that reports on public meetings and local decisions, businesses arriving and expanding, school and sports results, cultural events, and residents doing something worth noting. Stories are chosen for their connection to the place and to the people who live there.

Local publications favor concrete detail over big claims. Where is it, when does it open, who runs it, what does it mean for the neighborhood. A story that answers those questions plainly reads like news. That applies equally to a family business, a medical or legal practice, a charity, a festival or a company arriving from elsewhere, and it is the standard a feature should meet.

Who reads Los Angeles Daily News

For most organizations with a local customer base, the people who matter most live within driving distance. Those are the readers a publication like Los Angeles Daily News serves in California: residents, families, professionals, owners and community groups who follow local news to stay informed about the place they call home and the businesses and people in it.

Recognition close to home is often worth more than attention far away. A feature in a local publication gives an owner, a professional or an organizer something concrete to share with customers, donors, members and referral sources. It also gives people who look up your name a news story from your own market to find.

What local coverage in California does for you

Coverage in Los Angeles Daily News reaches people who live and work in California, which is where most local buying decisions are made. Readers tend to give more weight to a business they have seen in a publication from their own area. When a customer, landlord or potential partner in California looks up your name, a local feature gives them something familiar and credible to find.

Typical clients include owners of family businesses, founders of growing local companies, authors and speakers with roots in California, and leaders of community organizations. Regional chains and out-of-state firms expanding into California also seek local coverage so that their arrival is explained in a publication residents already read.

A local publication writes for neighbors, so a feature earns attention when it answers a neighbor’s questions: who you are, where you are, what is new and why it matters to the area. The strongest stories name the town or neighborhood, give dates and details, and show a connection to the community beyond the sale.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.