Get Featured in BroadwayWorld

BroadwayWorld covers theater and the performing arts: Broadway and Off-Broadway, tours, regional productions, cabaret, dance, opera and the people who make them. Its feature attention goes mostly to large commercial productions and established names, while individual performers and smaller companies compete for brief mentions. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on broadwayworld.com within a window stated in writing, usually one to three days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What BroadwayWorld covers

BroadwayWorld is one of the largest websites devoted to theater. It reports on Broadway and Off-Broadway openings, casting, national tours and cast recordings, and it runs local sections for cities across the United States and for theater abroad. Coverage reaches beyond plays and musicals to cabaret, concerts, dance, opera, classical music and the film and television work of stage performers.

The tone is enthusiastic, informative and written for people who love the stage. Stories that belong in BroadwayWorld are about performers and creatives: an actor stepping into a role, a singer preparing a cabaret evening, a director staging a new work, a composer releasing a recording, a producer bringing a show to a new city, or a musician with a concert to announce.

Who reads BroadwayWorld

BroadwayWorld is read by two overlapping groups. One is the audience: dedicated theatergoers, ticket buyers, subscribers and fans who follow casting news and cast albums. The other is the profession: actors, singers, dancers, musicians, directors, designers, producers, casting directors, agents, teachers and students. They are concentrated in New York and spread through regional theater communities across the country.

For a performer or creative, that means a BroadwayWorld feature appears where the people who cast, hire, book and buy tickets already look. It is a credit theater professionals recognize at once, and it is useful on a résumé, a personal website, an audition or agent submission, a grant or residency application, a show’s marketing materials and a program biography.

A BroadwayWorld story works when it is tied to a performance or a piece of creative work. Name the production, the role or the recording, give the venue and dates where they apply, and then tell readers something about the artist: training, past credits, what drew them to the project. Good production photos or headshots complete it.

The list below covers the angles that suit a performer or creative. We pick one with you before drafting, and a specific upcoming date nearly always makes the strongest lead.

What weakens a pitch

• No performance or creative work attached. BroadwayWorld is for performers and creatives, so a general business story does not belong there.
• Missing details. Theater readers look for the venue, the dates and the creative team, and a story without them feels unfinished.
• Credits stretched beyond the truth. This community is small and well informed, so every role and production we list must be accurate.
• A biography with no news. A list of past shows needs a current project, recording or announcement to give readers a reason to read.